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How to Get More New Clients
It’s been our experience that successfully marketing services hinges on the relationships-of-trust that are developed well before the prospective client has an actual need. While on the surface this may appear deceptively straightforward, implementing a business development process for nurturing and growing these important new business relationships is anything but simplistic.
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When marketing services, new clients need to be continually identified and added to the pipeline. Unfortunately, the reality is that far too many firms lack a straightforward, simple-to-execute business development process that is easy to implement and execute.
The bottom line is that marketing services doesn’t need to be some overly cumbersome process, and you don’t need to reinvent the wheel each time you want to generate new clients. The solution is having a business development methodology in place. One that doesn’t take an enormous amount of time to put into practice. A marketing system that can be used like the gas pedal on your car, to generate as many (or as few) new clients as you have the internal capabilities to absorb.
At Gentle Rain Marketing LLC, we focus exclusively on advising our clients on strategies for marketing services, lead generation and business development. That’s all we do, and we’ve been doing it successfully since 1992 for firms ranging from highly specialized boutiques and small businesses, to global firms, such as A.T. Kearney, with international business development challenges.
As with any approach for marketing services, Gentle Rain isn’t appropriate for everyone. We’d be the first to admit that. For many firms their existing clients, coupled with some serendipitous referrals, are enough to sustain modest growth objectives. However, for a small number of individuals, this relatively passive approach to business development is simply not enough. Their desire is for more interesting clients, to be able to pick and choose who they work with, for the ability to turn business away. The bottom line is that they need a SYSTEM for marketing services.
In looking back on the over 1100 clients for whom we have developed Gentle Rain marketing campaigns, or who have enrolled in our business development coaching programs, we have developed a profile of the individual for whom Gentle Rain is most likely to positively resonate.
If this profile matches you, we encourage you to click on the button to receive your free copy of Gentle Rain: A Blueprint For Marketing Services. It discusses, using actual case examples, our highly customizable six-step process for establishing credibility and visibility with the key decision makers in your target market.
I believe you will find the ideas for marketing services and business development to be very helpful. Hopefully it will stimulate an interest on your part to learn more about how we might be of assistance to you. Regardless, I think you will find Gentle Rain to be valuable reading.
For immediate assistance please contact us directly by email firstname.lastname@example.org or call 770-643-8566.