8 trait of Content
Content marketing for marketers are effective tool to make you more visible and reliable. Marketers try to get the visitors to execute their action, this is very important for any marketing proposal. Content marketing involves, track measurable actions like clicks, leads, sales etc and when these actions attached with your content they make your content more influencing and effective. But marketer get confuse at this point. They create a content which doesn’t provoke people to take measurable actions. Your every bit of content should be we organized and well framed only then your content would be effective one otherwise you are wasting your time and energy as well.
Before going to create any piece of content just ask some questions to yourself
- What type of actions you want from your audience after reading your content?
- Which piece of your past content gave you higher measurable actions from your audience?
- What part of your content gives your more success?
Here are 8 characteristics for content that inspire action and how can you add them in your content to make it more effective.
The Essentials of Impactful Content
1. Provocative (provoking)
An important element which should be on the front line in your content is provocative or provoking. If you deal with the content with confusion or your content have stand still material then it would be really difficult to provoke your audience to execute measurable actions. Your content should be bold, confident as well as pushing the traditional boundaries and challenging.
Your content must have an element of creativity or insight. It is very easy to write on every thing or create a content but to make this content more glorious and breathtaking you have to put some extra effort. If you add some vision or thought provoking element in your content, it would be really a hype created piece of content. Give some frustration, realization and insight to your audience and see what these things add magic to your content.
An element which most of the contents are deprived of is differentiated or creativity. The content which has this element would be considering a master piece. The main purpose of that is to show a new dimension of old topics and bring totally new ideas and aspects. It is a difficult task but if it adds to your content, your content get high rankings.
Relevancy is also an important element which should be added to your content. It should be appealing and related to your topic. If you put your content off track, it is very clear that audience do not like to read that content.
Your content should have current news and topics. If you like to cover hot topics in your content then the chances of your success would be high. People like to seek and make more searches on new and hot topics and your content maybe the big provider of current news.
6. Demonstrates Mastery
After long practices your content should offers deep understanding and provoking insights. Now its time to deal with complex ideas and with that a good and comprehensive analysis should be given. This is the mastery of your content that other contents don’t follow.
7. Can Be Delivered On
Do you provide the solution?
You’re content has ability to provide conspiracy to reader about your related brand and make them deprived that your brand is the only solution which fulfill their need.
Your content must have the clear beginning, middle plot and ending. It looks like a story telling. This element make audience more excited to read till the end and make them to call to action to value the brand. This kind of plan is easy to understand and provoke audience to take certain actions.