It’s one thing to offer a free report on your website in order to capture opt-in information on visitors. Unfortunately, it’s often an entirely different ballgame to actually get people to request and read it.
So let’s change that.
There are 2 things you want to focus on.
#1 is a great HOOKY HEADLINE. I’ve written about this extensively elsewhere.
#2…create content that’s interesting to read.
One way to do that is by using the Q&A model.
Think about all the reasons why people don’t buy from you or do business with you. Those are the questions we want to focus on. Not only are they the questions people are the most interested in reading about, this is a very sneaky way for overcoming objections before you ever speak with a prospect. Combine these questions with those that focus on the key benefits your prospects are trying to achieve.
For example, if I have a medical practice that focuses on weight loss, I might write a free report that addresses the following questions:
*Why do starvation diets sabotage weight loss efforts?
*Is there a quick way I can lose 5-10 pounds for an upcoming special event?
*Why can’t I just do this on my own?
*I’ve tried a bunch of other programs that didn’t work, why is yours different?
*Losing the weight is only half the battle. How will your system help me keep it off?
*I travel for work and traditional programs don’t work for me. Will your program help us “road warriors”?
…and maybe 1 or 2 others.
This Q&A format for a free report then enables you to use the questions the report answers in your advertising, sales letters and other lead generation tools.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube