Just back from the anual trip to beautiful Decatur Tennessee to can tomatoes. It’s good to periodically get out of one’s comfort zone, and Decatur TN is certainly that for me. But it’s also a great chance to visit our dear friends Gregg and Jane Gesse, so it’s become somewhat of a ritual.
Anyway, we canned (technically “jarred”) 6 cases of tomatoes, so we’re all set for pasta sauce for the next year.
Which leads me to something completely unrelated to tomatoes (but I needed an excuse to post the picture) which probably is of more relevance and interest to you.
Interesting article in Monday’s USA Today about how divorcing couples should seek financial advice before initiating action.
What a great “situation” for financial advisors to get traction with new clients. When we niche market we often think pretty traditionally; types of people, geography, industries… What’s often overlooked are the situations that occur when there’s an acute need for your services. If I was a financial advisor I’d be all over this. I’d be buying inexpensive keyword phrases such as “financial divorce advice Atlanta” and running some ads like “Don’t let the Bum Take All Your Assets. Financial Advice For The About To Be Divorced”.
The ad would take them to a squeeze page featuring a short video of you with the call to action to get your free ebook (sounds better than a free report) titled, Financial Tactics For The About To Be Divorced. The 7 Things You Must Do BEFORE You Throw The Bum Out.
…or something like that.
The point is, there are probably a number of situations when needs for your services become critical rather than “nice to have”. That’s when you need to maximize your visibility with a great Gentle Rain-style marketing campaign.
OK, I’m getting called that break time is over. Those tomatoes aren’t going to get out of the trunk of the car by themselves.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube