I’ll be the first to admit that I love clever ads. Ads that make you think they’re going in one direction, when they zing off into another.
Case in point are the recent Samsung ads. Perhaps you’ve seen them.
Smart, sassy dialogue such as, “I’ve heard they’re going to put the headphone jack…on the bottom!!!” make fun of (without being snarky) the culture of cool that surrounds Apple.
But where did the dialogue come from? According to an article in the Wall Street Journal, most of the dialogue was lifted verbatim from Twitter comments. Which raises an interesting point.
Although those that comment on Twitter are likely to be only a small percentage of the audience, they are also likely to be some of the most influential. Tapping into this resource makes a lot of sense when you’re developing sales letters, website copy or other marketing materials.
Maybe no one is tweeting about your company, but odds are they’re doing so about your competitors, or the niche market as a whole.
There’s a wealth of valuable data that’s out there for the taking, if we just listen in.
Food for thought
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Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Social Media Marketing, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube