I was reading the interview Jeffery Katzenberg did at Syracuse University as a part of USA Today’s CEO Forum. One comment he made caused me to pause and think.
You need to get into the stream.
Katzenberg was referring to the importance of heading in the direction of something that interests you, but I think it’s more than that.
There are a lot of streams you can follow. Lots of niche markets you can serve. Why not focus on the one that excites you? For example, lot of business owners I meet define their market as small business. Aside from the fact that’s a bit like saying, “Our restaurant serves American Food.” I don’t really get the sense that they’re all that interested in every type of small business.
What type of small business excites you? Or perhaps looking at it a different way, “What field stimulated you when you were young which for some reason you never pursued?”
For example, I have a friend in the executive search business. He specializes in placing executives in the entertainment business. Absolutely loves what he does. He told me something interesting, “When I was starting my career I had the opportunity to go to work in the television industry, which I didn’t do, and have eternally regretted. Thus when I decided to get into executive search, and realized I could specialize in anything, it was a perfect opportunity to focus on a field in which I had great interest.”
Get into the stream.
But, as I think about it, there’s more…
It also means being around thought leaders in your field. Staying current. Staying engaged.
I’m not talking about attending networking meetings. In fact I’m not talking about business development at all.
What are the meetings you attend just to learn? To be around the top players in your field?
For me, that’s one of the largest benefits of small mastermind groups. I’ve been in one for a bit over a year. Fellow member Jay Abraham took me aside when we were in Los Angeles a couple of weeks ago.
“So have you gotten a return on your investment?” Jay asked.
“Intellectually yes, financially probably not yet”, I replied.
“Then you got the most important benefit.” Jay said as he turned to walk on stage to give a presentation.
Getting into the stream. What does it mean for you?
Food for thought
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Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Niche Marketing, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube