Browsing through FastCompany.com I came across an interesting comment.
Interesting is tougher than it sounds.
Very true and often overlooked. Particularly by those of us who are trying to stay visible in an increasingly noisy and crowded marketplace.
The “true” part is readily understandable (at least to anyone who’s ever sat down and tried to write something that engages or intrigues an audience). But why “overlooked”?
It has to do with what I call Social Media and Power of Deception.
I think that while social media can be a powerful tool, most people use it wrong. They confuse quantity (I need to be tweeting all the time) with quality (I need to be saying something interesting).
Let me tell what’s not interesting. Where you just had lunch. What you just bought at the store. (Unless, you’re a 15 year old girl or an actual celebrity.) Yet, we’ve become inculcated with this belief that blather for the sake of blather will somehow increase our ability to build relationships with those we very much want on our radar screen.
So off we go, adding tens, hundreds, thousands of new followers…or should I say, fellow blatherers. But so what? Unless you’re a politician or selling tickets to your next movie, what possible reason can you have for taking pride in the fact PornQueenForLife is now a follower of yours?
The reality is that those who you want in your circle, don’t have time for blather. But…they do have time for interesting perspectives and ideas. (Maybe even including a bit of humor.)
But I agree completely, being interesting is tougher than it seems.
Which is why those that are, stand out.
Food for thought
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