Your website needs to do a lot, but, most importantly, it needs to answer 2 questions.
When I visit, is it absolutely, crystal clear about…
*The problems you solve?
*The types of clients you help?
As an example…Go HERE
- Who Do I Serve?
- What Problem Do I Solve?
If not, that’s where you start. Remember,the beauty of the internet is also its weakness…speed. I can go to your website in the blink of an eye. But...I can also leave it in the same amount of time.
If it’s not immediately apparent who you assist, and what problems you solve, the odds are that I’m going to bounce off.
Sad but true.
This doesn’t mean you let your ego run amuck and scream, “Hey, Pay ATTENTION To ME!!” but what it does mean, is that your website, your marketing materials and every aspect of your personal presentation, leaves no doubt as to the value you’re bringing to the proverbial party.
And you need to do that in a classy and elegant way.
Since your website is the “First Impression” people have about you, what is it communicating about the image…the style…the value you bring?
That’s what we help clients do. Maybe we should be talking. (Go HERE to find out more about how we can assist you.)
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Website marketing, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube