Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious about their businesses. That’s not to say that I’d abandon Facebook as a platform for maintaining visibility, but I’d definitely put extra effort into your presence on LinkedIn.

That said, LinkedIn does have some limitations, and it can be frustrating at times. For example, even though I have 7,000+ connections, there’s no way I can send a message to all of them. The best I can do is to break the 7,000 down into subgroups of 50 and then send a message to each subgroup. I tried dong that for a while, but in all honesty, it became so cumbersome, that I gave up the effort. Perhaps I’m short sighted, but so be it.

But, if you want to leverage the power of Linkedin to attract more new clients, here are the 3 things I’d definitely recommend you do to maximize the client attraction benefits.

First, I’d set up a group. One nice advantage of having your own group is that you can communicate directly with everyone who’s a member. I also find that there are people who may not have opted in to my list, who still are regular readers, since I post links to the blog on the group page. If you’re interested, you can join my group HERE.

#2: Join other LinkedIn groups. This has been huge for me, and I’d definitely recommend it. Again, the primary benefit is that you can post “hooky headlines” in the discussion section of the groups, that takes people to your blog post. The key is that your blog needs to be informative rather than blatantly promotional, but if you do it right, you’ll get a lot of brand new readers, and ultimately new clients.

#3: Focus your experience section on the key words that people would search for. One of the unrealized benefits of LinkedIn is how it has become a very powerful search engine. Visitors are increasingly going to LinkedIn to find experts, so you want to make sure that you’re found. There’s a bit of manipulation (and I mean that in the most positive way) that has to occur in order to set up your profile, but it’s well worth the effort. (If you don’t want to do it yourself, let us know and we can set it up for you.)

That’s how we’re using LinkedIn to attract new prospective clients, any additional marketing techniques or tricks you’ve used that you’d care to share?

Talk soon
Mark
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube

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Mark Satterfield, Gentle Rain Marketing -- Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue -- Click here for his Facebook Twitter LinkedIn YouTube

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