If you want to increase your online marketing visibility to a particular niche market, one of the most effective business growth strategies is to clearly explain why these prospective clients should be paying attention to you.
In today’s video I share some examples about how some highly focused companies are attracting consistent streams of brand new clients by clearly communicating why they have the right to be communicating to this niche. This is an important point. Although marketing to niches is very powerful, one needs to be prepared for the inevitable thought prospects have, “Who are you? What gives you the right to talk to me?” Many niche groups are highly insular and suspicious about those who don’t immediately seem to share the same background. Thus, if you’re marketing to a niche in which you’ve not worked, you need to develop some compelling arguments for why people should pay attention.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube