Over the years, I’ve attracted a number of great clients through PR. The key to getting media coverage depends in large part on your ability to write interesting press releases.
Here’s a press release template that you may find helpful:
CATCHY HEADLINE IN BOLD CAPITAL LETTERS THAT SUMS UP STORY
Sub-Headline In Normal Type With First Letters Capitalized
That Provides More Detail
The first sentence reiterates what the story is and why it’s news. The rest of the first paragraph gives a detailed explanation of the who and the what. Make sure you add hyperlinks to a few of your keyword phrases that lead to your website, in this paragraph and the second and fourth paragraph, if applicable.
The second paragraph explains the how, the when, and the where. This can be a shorter paragraph.
“The third paragraph is a quote from someone at your company,” according to Firstname Lastname, President of Your Company. “Break up the two sentences exactly as they are broken up in this template.”
The fourth paragraph adds some additional related information. Think of this paragraph as what you would say in a conversation after the word “also.”
“The fifth paragraph is a two-sentence quote that summarizes the whole piece,” says Lastname. “This is your chance to tell your reader what it all comes down to or what it all means.”
Your Company gets to tell its story in this final paragraph, after the main story is over. Describe who they are, what they’ve done, the benefits of working with them, how long they’ve been in business and in broad terms, and where their offices are.
# # #
For more information about Your Company on this and other story angles, please contact Firstname Lastname at (555)555-5555 or You@youremailaddress.com
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