The problem (to sum it up succinctly) is that you’re ignored. You simply cannot get on the radar screen of your niche market (and when you do-they generally aren’t interested in learning about what you have to offer.)
The reason is simple.
Which brings me to Lady Gaga and what she can teach you about reaching the types of people you want to do business with.
She isn’t afraid to stand out.
So you know how many musicians there are out there? Can you take a guess at what percentage of them are able to to earn anything close to a decent living from what they do? (It’s less than 3%-about par with actors.) And guess the percentage that hit it big? (One estimate put it at .0007 percent.)
So what’s the point.
You’ve got to have talent-or in your case you need to know your stuff. That’s assumed. That’s a given.
But it’s not enough.
Because if you want to get the attention of people who don’t give a crap about you, you’ve got to stand out.
No, silly, I’m not suggesting you dress up like Lady Gaga.
She does know her niche market and she isn’t afraid to try something that will get their attention.
That same fundamental rule applies to you.
Oh-my market is too sophisticated. They wouldn’t respond to anything weird.
Who said anything weird? I’m talking creative.
For instance…why don’t you offer a really cool lead magnet on your site with something a bit outrageous…or a series of videos that both entertain & inform…or host a gathering on mid-century modern architecture (or whatever your niche market is really interested in-regardless of what service you provide.)
Something that will appeal to your market.
Oh, I know someone who did that and it didn’t work.
Either they did it poorly…marketed it poorly…or you’re just looking for an excuse not to try something different.
Quit being such a weeny and try something a bit out of the box that will appeal to your market.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube