On at least an intellectual level, everyone knows that you can’t just go up to strangers and ask them to “buy your stuff”.
That would be dumb.
But, the reality is that many of us do that, (perhaps a bit more elegantly), by just relentlessly hammering away at people with whom we don’t have any type of relationship.
So, what’s the solution?
It’s twofold-Equal parts mindset and process.
The mindset is arguably the harder of the two, although it seems simple…Focus on building relationships first. And when I say that, I mean that in order to pull this off, you really have to not give a damn whether the person becomes a client or not. Otherwise they’ll either see right through you, or you’ll start “selling” at the first opportunity.
But that’s not an easy mindset to truly adopt…UNLESS, you know that there are lots of other brand new prospects lined up to talk with.
Which brings me to the second part of the equation…PROCESS.
What this means is having a system in place, rather than just engaging in a random series of activities that you HOPE will somehow get you more clients.
Your system should be like a flow chart. At one end, you have a prospect who really doesn’t care the least little bit about you, or whatever it is that you do.
At the other end of the system, you’ve got not only an enthusiastic client who loves you, but also someone who tells everyone he or she knows, how great you are.
So, how do we create that system? How do we get this person from complete disinterest in you to enthusiastically recommending you to others?
That’s the work of what’s commonly referred to as your marketing funnel.
I think you’ll find it both interesting and helpful.
See you there
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube