Most every niche has a guru. An expert. Someone who people pay attention to. Why isn’t that person you?
Here’s what people miss…
It’s more than just your “solution” that gets attention. In fact nobody cares about your “solution” until you’ve established a level of trust and credibility.
So, suppose you call on me (assuming you can get to me) and say you want to meet. Why would I want to do that? Maybe you’re recommended by someone I know. That may be enough to get you in the door. But, let’s face it, the meeting is really going to be more of courtesy than anything else. It will probably end with my saying, “That sounds interesting, let me think it over and get back to you.”
Which I never do.
What a waste of time.
Suppose instead of you calling on me, hoping to get an appointment, suppose I called you to learn more about how you can help me solve my problem? Now, the whole dynamic has changed.
So, why do I call you, rather than you chasing after me?
It all has to do with how you’re positioned in the market. Are you a brand? Are you one of the prominent voices in your field? Are you a (little bit) famous?
If not…why not?
Sure, it means that you have to put yourself out there. You have to run the risk that people will say, “You’re an idiot.” “You don’t know what you’re talking about.”
And most people want everyone to “like” them. The idea that someone thinks they’re an idiot scares the crap out of them.
So they seek safety in the middle.
Where they continue to be an unknown.
With the only option to chase after clients, rather than having clients pursue them.
Here’s an easy way to tell if you have the cajones to be famous in your field.
Think about the last time you were presented with a marketing idea. Some new approach for attracting new business.
Was one of your first reactions, “Who else in my field is doing this?”
If so, then you’re a middle of the packer.
Sorry, but it’s true.
The only way to become known is by doing something different. Something that your peers aren’t doing.
So how do you find what those approaches are?
You look outside your industry.
What are the really successful people in other fields doing. What’s their approach?
Get on their lists. Buy some of their products. Study what they do to attract you as a client or customer.
And then adapt it to your business.
How else do you get famous? How else do you get people calling you?
Have a voice. An opinion. A belief. What’s your soapbox? Can you sum it up in just a few sentences?
Yes? Good. Now get the word out.
YouTube. Blogs. Articles. Speaking. Podcast. Internet Radio. PR…there’s lots and lots of ways to get your message out there.
Sure it’s hard work. Sure, it’s hard to remain enthusiastic about a message you’ve repeated 1,000 times. But the key to success is not getting enthusiastic about something…it’s staying enthusiastic.
OK, now you’ve done all that. What’s next? (None of what I’ve described is hard in the sense you can’t do it. It just requires planning and commitment and the willingness to work at it. In other words it have to be important to you.)
This is where your website enters the picture. Because people are going to want to check you out. After they hear you. Or watch your video. Or listen to you on the radio.
So what’s their experience going to be when they come to your site? Is your site going to wow them? Hope it does.
But here’s something that’s even more important.
It needs to offer them great stuff.
Because that’s what their in the mood to get.
They just heard you, read about you or saw you. Now, they want to learn more about you. They want to see if you’re the real deal.
So what do you do?
Write down the 3 biggest problems your clients face. If you’ve been in your business for any length of time that should be simple to do.
Now, what’s the most helpful information you can offer? What’s the advice you can give them. Maybe you can’t give them a definitive answer to solve their problem, but I’ll bet you can give them some insights or a helpful way of looking at the problem.
What does that accomplish?
If you do what I’ve just described. (And if you were serious about it, it could be all be done in 90 days) you would have…
1) Immediate visibility in your market.
2) Immediately you would be differentiated from your competition.
3) You would be one of the handful of true perceived experts in your niche.
4) You would have clients coming to you, rather than you chasing after them.
5) You would be able to be highly selective about who you choose to do business with.
You’d be a freaking rock star in your field.
So why don’t you get started?
Want me to make you famous?
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube