As anyone who’s written a blog for any length of time knows, at some point the question comes up, “What in the world am I going to write about today?” When you feel as if you have lapped the track one time too many, and are completely out of ideas, here are some suggestions that will get you stimulated and creative.
1) Think Small: By this I mean, what is one tip, idea or suggestion that you can offer someone that they would find helpful? This isn’t the huge manifesto, just something helpful. What’s the ideal amount to try to save for retirement each year without eliminating fun from your life? How much weight can you safely lose in a week? How to answer the “What do you do?” question in a way that sounds interesting and not lame. How to write a condolence message.
You get the idea. Something small, yet practical.
2) A list of resources to solve a problem: 5 Ways to cheer yourself up when you’re depressed or sad. 3 great questions to ask in a job interview. 7 places to go to hire the best copywriters. People love resource lists and find them incredibly helpful. It’s an easy blog post to write with just a bit of research.
3) Case studies: Here was the problem this individual (or company) faced. Here’s what they tried. Initially it didn’t work because of these reasons. Then they tried this. Here’s what happened.
This is a simple formula for telling a success story (aka case study). In fact you can preface the story by saying you’ve changed the names due to confidentiality reasons, which then enables you to pretty much write whatever you want.
4) Questions from a reader: Again these can be legit or you can use questions you think your readers are asking themselves. Most of us who have some type of expertise get asked certain questions repeatedly. It’s old hat to us, but for those who don’t have our level of expertise, it’s very helpful. Think about the typical questions you get asked a lot once people find out what you do, or the questions someone asks you when they’re sitting next to you on a plane.
5) The Checklist: 5 things to pack when traveling to Asia. 6 foods never to eat on a plane. 9 things your new cell phone must have. This is a bit of a spin off of #2 but with a different slant.
6) Debunk a commonly held belief: Why the worlds most common exercise will actually make you look fatter. What you’ve been told about saving for retirement is wrong, and why most everyone dies broke. Why a happy workforce is a sign of unprofitability. Why behavioral interviews seduce you into hiring the wrong person.
Give the blog post an intriguing title and these ideas will work like a champ. Remember, the key for blogging is consistency. That doesn’t necessarily mean you have to write every day, but if your audience expects you to produce two articles a week, that’s what you need to do.
Finally, keep in mind that you never know when a good idea will hit you. That’s the time to log onto your blog and just write the headline or topic you’ve just thought up. Don’t make the mistake I often made of thinking that you’ll remember the topic later on.
Now go write something!
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube