For many of us, describing what we do in a simple sentence is difficult. The tendency is to either make it too vague (supply chain management), too technical (I integrate CRM solutions with legacy database systems) or too cheesy (I help people achieve their dreams).
The trick to having an effective elevator pitch is to 1) let the person the speaking with understand who you work with and 2) the results clients get.
So, it’s less about what you do and more about the benefits people get from working with you.
So here’s an elevator pitch template that most everyone can use.
I work/assist (type of people) achieve (some sort of result).
- I work with technology companies increase the quality of their new hires.
- I assist food manufacturers streamline their manufacturing process.
- I help with high-net worth individuals make sound financial decisions.
If you’re talking with someone who has the least bit of interest in what you do, the logical question they’ll ask is…
- Tell me more.
- How do you do that?
Give it a try and let me know how it works for you.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube