How do others perceive you? How important is it?
Should you change your image?
Naturally, first, you have to know what your image is. That’s a bit more difficult than one might think-especially since you’re on the inside looking out, and your image is what people see when they look at you.
It’s a bit like the car you drive.
The impression you have of your car is mostly about the interior.
The impression others have is about the exterior.
And, of course, your image (especially in the context of business) is much more than how you look.
Although that’s important.
So, let’s start there and then move on.
Your personal image is more about style than it is anything else.
What’s your style?
You probably answer-Don’t have one.
It’s tough to have an image without style.
Oh, you can be nicely dressed. And if you’re in environment of in which everyone is nicely dressed, you…well, you don’t stand out.
And standing out (in the right way) is what style is all about.
But you may not care about how you look. That’s OK as long as you’re a tech geek who works in the trenches. (Or, any other trench worker for that matter.)
When you get dressed in the morning-do you think about what you’re wearing? If not you have no style, which also means you have no discernible image.
I remember as a kid that I couldn’t get out the house without my Mother checking to see if what I was wearing went together. Since my Dad (like many men-even today) hated shopping, Mom would take me to downtown Boston to shop for clothes which became a lifelong fun thing to do.
Anyway-you need to have a style that you can call your own. You should look “Put together” as my Mom would have said.
But as I said at the top of this story, style is more than just how you dress. It’s how you present yourself and your business to the rest of the world.
Which means your website.
Is it cheap looking?
That’s fine if you’re selling cheap stuff to cheap people.
But let’s say you’re an advisor to the affluent.
Or, you want to develop relationships with C-Suite executives.
Guess where the first place these prospective clients go to check you out?
It’s going to be your website.
Make the wrong impression with your website and your prospective client will just disappear.
Never to be heard from again.
And most frustrating of all-you’ll never know why they just disappeared.
But don’t get me wrong.
Image isn’t about being stuffy or formal. It’s got nothing to do with suits and ties.
It has everything to do with style.
So what’s yours?
Food for thought
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube