I thought you might be interested in what a client and I have been doing to build a $100 million a year business in 12 months. We’re in month 6 of the project, and we’re currently at a run-rate of $70 million per annum-so it looks like we’re on track to meet our goals.
The client is in the real estate business in Southern California. Initially it was a two person operation-which has grown over the last few months to 22 associates. That’s important, since the strategy we developed to build the $100 million business focused on two elements-systems and recruitment.
There’s a lot to be said for recruiting top talent to accelerate your business growth. This is particularly true in real estate. But it raises the question, Why would a top producer leaver one organization and move to another?
Which leads to the second part of the equation-systems.
Producers want to do focus on doing what they do best. What they don’t want to spend a lot of time on is qualifying prospects.
Thus, a system that does the qualifying enables the producers to spend their most valuable commodity-their time-where it most likely to result in tangible income.
This same model works great in financial services, consulting and virtually any other high-value services business.
The value proposition to top producers is a simple but highly effective one.
- We’ll drive the leads.
- We’ll put everyone through a rigorous process from which only the highly-interested & qualified emerge.
- For those who aren’t ready to make a decision right now, we’ll handle all of the stay in touch process for you.
So you can focus on one thing…
So think about it for a moment.
This is one of the hidden benefits of having a highly tuned marketing funnel in place.
Sure, it can generate lots of new business for you personally.
But…it can also generate lots of new business for top producers that you recruit.
If you truly want to leverage your business, that’s what you need to be focusing on.
Attracting top producers to work with you.
The marketing system is what enables you to attract them.
Food for thought
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube