Here’s an interesting idea courtesy of our friends at PERE News which covers what’s going on in the world of real estate private equity. It’s a strategy that can be adapted for most any company that offers high-value blog content.
The idea is a simple one. Subscribing to the blog is free, but you have to be a paid member in order to read the content.
Naturally this only works if you’ve got really interesting and/or current content. A large part of the appeal of PERE news is staying abreast of what’s going on in commercial real estate. However, any content that provides great value-or shares practical ideas & tips, could take advantage of this model.
RealEstateMogul (not sure why this pay-to-view approach thus far seems to be concentrated in the real estate investing sector) takes a slightly different approach.
Again, subscriptions to the mailing list are free, but you are encouraged to buy points to read the blog content.
The marketing for their paid articles is quite clever and mimics to old “reverse squeeze page” concept.
Once you’re signed up, you receive a daily email with the first 15% of the blog article. If you like what you read and want to finish the article, you can do so by spending a certain number of your “mogul” credits.
What I particularly like about this model is that is sets the blogs apart from their competitors. Sure, a lot less content is consumed, but those that do subscribe are far more likely to become clients than those that only want free stuff. If one is targeting high-net worth investors, C-Suite executives or other hard to reach prospects, this is a great model.
Worth giving some thought to.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube