On the one hand, writing a weekly blog seems like a pain.
For most of us, sitting down and writing something, isn’t high on the list of “fun things to do.”
Moreover, will a blog really get you any more new clients, or is it just a colossal waste of time?
The answer is that “Yes” it will help you attract new business, but (and yes, there’s always a “but”), only if you think of blogs as a component of your overall marketing strategy, and not something that in and of itself, is going to unleash a herd of new business.
Here’s what I mean.
First, blog posts don’t need to be long. Seth Godin writes one of the most popular blogs out there, and I doubt most of his posts are more than a 150 words.
Second- use your blogs as part the content for your weekly video you send out. Doing these Walt Disney style weekly videos is one of the best ways I know to accelerate the “know, like and trust” factors that are crucial for getting new business.
The challenge always is, “What to talk about in the videos?”
Well, now you know-just introduce the blog posts.
Finally, you can advertise your blog posts on one of the many Native Advertising platforms. It doesn’t cost much money to get high-quality clicks, which lead people to your blog page…and voila(!)…new prospects coming int the system.
For myself and for many of my clients, blogging makes a lot of sense, and even more importantly…it will actually get you new clients.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube