At the risk of stating the obvious, the success of any company depends upon having a consistent flow of new prospective clients. Unfortunately, far too many businesses rely solely on their existing clients and referrals as their primary methods for get- ting new business. While this may prove to be a successful strat- egy in the short term, it invariably leads to the “feast or famine” roller coaster that so many businesses experience.
Here’s what I believe are the 5 principles for marketing your business.
- Marketing doesn’t have to be expensive, time-consuming, or confusing.
- You can have a highly effective marketing system up and running, doing what it’s supposed to be doing in a week.
- The key is to focus on a system rather than a series of unconnected activities.
- Ultimately, successful marketing is all about developing relationships first and selling things second.
- Anyone can do this.
If you haven’t already, I unabashedly recommend my book, The One Week Marketing Plan. It will walk you through a step by step process for attracting as many new clients as you want.