It may seem ironic, but the biggest mistake most business owners make with a press release is that they focus it on what they want to communicate about their business and their products. How- ever, when you’re pitching the media, the reality is that they don’t care about your book, business, or free report. The media wants story ideas that will get people to watch or listen to their show, buy their paper or magazine, or visit their website. Thus, the trick to getting lots of media attention is to position what your busi- ness does in a way that appeals to the specific audience that the media outlet is trying to reach. Creativity is key.
Here are eight types of story ideas that get the media’s attention:
1)Stories that tie in to current events or have a specific local angle
2)Stories that are related to holidays, annual events, and seasons
3) Stories that tie to celebrities
4) Trend pieces and surveys
5) Numbered lists
6) How-to pieces
7) Stories that create controversy or debunk a myth
8) Anniversaries of major events and smaller anniversaries
with an interesting angle.
Food for thought
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube