If you’re not already, joining groups on LinkedIn is a great way to get a lot of very high quality leads.
Let’s drill down and discuss how precisely to leverage this.
All you have to do is put your keywords in the search box at the top of any LinkedIn page, and groups will show up in the results. Also, LinkedIn will suggest groups they think you will like based on the information you have filled out on your profile. Just click on the Groups menu at the top of the page.
In addition, there’s a complete directory of LinkedIn Groups here: linkedin.com/directory/groups/.
Pick groups you think your prospective clients will be in, and you can send them links to your blog posts. I drive a huge amount of highly targeted traffic to my website by posting a one-sentence hooky headline for one of my blog posts. I find that many times, asking a mildly provocative question generates a lot of curiosity.
For example, I posted, Is this segment of the affluent market worth focusing on? (http://bit.ly/12gkaaQ.) This is a shortened link that I made on bitly (http://bitly.com) that connects to my blog page. In less than an hour, I had 53 new subscribers to my email mar-keting list. Since you can join up to 50 groups, this is one of the most effective methods I know for getting prospects from the social media sites over to your own website. I strongly encourage you to implement it.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube