It’s important to remember that any marketing funnel is a series of steps. In some cases, rather small ones.
For example…a visitor opts-in for your lead magnet. What do you send them next?
Here’s an idea.
The subject line for this email could be “Quick Follow-up.”
Hi (First name),
(Your name) here. I just wanted to check to make sure you successfully downloaded the free report you requested, (Your Report’s Title). If for some reason it didn’t make it to you, no worries, the link to download it again is here: (link).
For over the past (number of years), I’ve assisted individuals like you in solving (type of problem). I offer some great insights into how others are solving these problems in the report and can virtually guarantee you’ll put it down with some great ideas you can begin to implement immediately.
Thanks, and I’ll talk to you in a couple of days. All the best,
(Your first name)
Works like a charm.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube