One common question that comes up is, “Will blogging really get me more new clients?”
The answer is YES, and here’s why:
- A blog can help establish and sustain your position as a thought leader in your field.
- Each time you publish a blog post, it draws people to your site. If we correctly design the frame that appears around your blog post, your blog becomes a powerful tool for getting people to sign up for your email list and purchase other products and services you offer.
- You can promote your blog posts on Twitter, LinkedIn, Facebook, and Google+. This enables you to attract prospects that you otherwise would miss.
- One of the biggest benefits of blogs is that they get passed along. If you write something that’s interesting or even controversial, there’s a strong chance that readers will send it to their friends, fans, circles, followers, and links on social media.
- Blogging can help increase your ranking in search engines. Google loves sites that have new, updated content, which you’re providing every time you post a new blog.
- Google also rates your site based on how much time people spend when they visit. An interesting blog keeps people on your site much longer.
- Google also favors bigger sites. Since each blog post increases the size of your website by one page, your site grows with each post.
The title of your blog post shows up in search results. If you include the terms that people search for in the title of your article, you’ll almost immediately start to see your Internet traffic increase.
Ultimately, one of the largest benefits of a blog is that it deepens your relationship with your readers. If they enjoy an article, it’s likely they’ll say to themselves, “I like how this person thinks. Let me learn more about this person and the services they offer.”
I recently acquired a new client through my blog in just this way. A large homebuilder in Australia read one of my blog posts, downloaded the free book offer that appears on the page, loved the book, called, and became a client. I landed a potential six- figure client, all as a result of a single blog post.
So when you’re wondering if the effort of writing a blog is worth it-the answer is definitely YES, this is something you should be doing.
Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More Clients, Increase Revenue — Click here for his Facebook Twitter LinkedIn YouTube