The secret to getting your marketing system implemented

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As my Mom used to say, The path to success is paved with good intentions but poor implementation” I think that’s true for a lot of things in life, and certainly implementing a client-attraction marketing system in one of them.

For many years, I was a victim of this. I seemed to get just enough referrals to keep the business going, but never could get to the point where I really felt comfortable and confident about the business. During the inevitable “famine” cycles, ...

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Why I Delete Your Emails

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Here’s why I delete your emails (and a simple solution you can implement today that will get me reading them again).

Ready? Here’s why…

I’m not interested.

Big surprise.

If someone’s interested in your emails, they’ll read them.

If they’re not, they won’t.

Pretty simple.

Pretty obvious.

So, why don’t you just send emails that they’ll be interested in?

That seems like a pretty simple solution. But…

How do we know what they’re interested in?

The answer?

We ask them. Here’s what I mean.

Someone opts-in to your list. The next day (while ...

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Marketing to the young affluent

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Much of the discussion about marketing to the affluent focuses on the baby-boom generation. A missed opportunity for many services providers are targeted campaigns directed to the younger segment of the affluent population.

Not surprisingly, this demographic is heavily online, which makes reaching and influencing them much easier in many ways.

Two strategies to consider.

First, according to a recent study done by MartiniResearch, when asked what would increase their interest in online advertising, the overwhelming response from affluents was: “Advertising more relevant ...

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Complexity is the enemy of execution

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As I was reading the recent article on Tony Robbins in Fortune Magazine, I was struck by comment, “Complexity is the enemy of execution.”

It’s very true.

But there’s also a bit of a paradox at work.

We are impressed with complicated solutions.

But we don’t implement them because, well, they’re complicated.

Simple solutions are easy to implement, but, we don’t implement them because, well, they seem so simple.

The problem with ...

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Implementing a digital marketing strategy

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As one might assume, this is written for people for whom the term, “digital marketing” means something.

Even if the internet is part of your daily life, digital marketing may be one of those terms that seems like you should know it, but when pressed, the specifics become rather elusive.

And that’s understandable.

Digital marketing covers a lot of ground. Anything that has to do with the internet is technically a part of the digital universe, so it’s a bit hard to develop a business ...

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2 Questions That Will Grow Your Business

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Success (in all aspects of life) has a lot to do with the types of questions you ask, and how you interpret the information you get. Determining what the right questions are, is often difficult, but thinking that through is usually worth the effort.

Since I live in the world of marketing and client attraction,and you’re reading a blog on those topics, let’s focus on the 2 questions I believe you should ask before you start implementing your marketing system.

1) Why am I doing this?

Lots ...

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The Elevator Pitch Template

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For many of us, describing what we do in a simple sentence is difficult. The tendency is to either make it too vague (supply chain management), too technical (I integrate CRM solutions with legacy database systems) or too cheesy (I help people achieve their dreams).

The trick to having an effective elevator pitch is to 1) let the person the speaking with understand who you work with and 2) the results clients get.

So, it’s less about what you do and more about the benefits people get from working with ...

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How the affluent choose who to work with

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Some interesting perspective that’s recently come out from Vanguard about how the affluent choose who to work with. Although the study was specifically focused on financial advisors, the insights are beneficial to anyone who is targeting the affluent niche market.

First, it’s important to remember that the “Affluent” marketing breaks down into a number of sub-niches. For the purposes of this study, the affluent were defined as falling into one of 3 groups. Mass affluent <$1 million in assets, Millionaires $1-$5 ...

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How to get prospects to say “Yes”

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Suppose you’re a guy and you see an attractive woman at the bar. You’re convinced that she’s your soulmate (even though you’ve never actually spoken). So what do you do?

Well, you could go up to her and say, I just saw you and I’m convinced you’re my soulmate-will you marry me?” 

And what would the reaction be?

Duh

But, the reality is that we do this all the time. You. Me. Everyone who’s got something to sell.

Yup-we do the same damn thing-except it’s about ...

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What services the affluent really want

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If you’re a financial advisor, a wealth manager or seeking accredited investors, I thought you’d find the results of a recent study by the Spectrem Group to be of interest. As I’ll discuss a bit later here, this is great information for creating highly niched lead magnets and content for your drip-marketing and blog content.

Although the “Affluent” market breaks down into a number of sub-groups, I want to focus on the Millionaire segment which is define as those with investible ...

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