Monetizing Your Blog

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Here’s an interesting idea courtesy of our friends at PERE News which covers what’s going on in the world of real estate private equity. It’s a strategy that can be adapted for most any company that offers high-value blog content.

The idea is a simple one. Subscribing to the blog is free, but you have to be a paid member in order to read the content.

Clever idea.

Naturally this only works if you’ve got really ...

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Want more response to sales letters or emails? Do this.

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Here’s a simple thing you should do if you want to increase the amount of response you get to your sales letters or emails. (It also works well for blog posts.)

It’s the simple P.S. at the bottom.

All you need to do is to reiterate the offer or the call to action, The simple step of adding it at the bottom will drive response.

The reason for this is how we read.

We’ll usually start off by looking at the headline. If that ...

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Building a $100 million business.

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I thought you might be interested in what a client and I have been doing to build a $100 million a year business in 12 months. We’re in month 6 of the project, and we’re currently at a run-rate of $70 million per annum-so it looks like we’re on track to meet our goals.

The client is in the real estate business in Southern California. Initially it was a two person operation-which has grown over the last few months to 22 ...

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What Affluent Clients Value In Their Advisors

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Interesting results from a joint study done by Hartford Funds and MIT, on the factors most important to affluent clients when hiring advisors.

Although technical competence is important, it’s also a given, and in-and-of-itself, doesn’t differentiate one advisor from another.

The key point of differentiation? What the study refers to as personalization. 

What this refers to is that clients desperately want solutions that are custom tailored their needs, wants and desires. Thus, advisors who enter into conversations with a pre-packaged “solution” are at a ...

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How much should you spend to get a new client?

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Spending money to acquire new clients is tricky. Spend too little, and you’re likely to fall victim to the feast or famine business cycles. Spend too much, and you’ll go broke. So, how do you determine how much to spend?

Here are some thoughts.

The reality is that if you’re planning on growing your business, you’re going to need to spend something on marketing. Unfortunately, there are still a lot of advisors, experts and owners of small business that think the cost ...

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Stop Asking For Referrals-Do This Instead

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Let’s face it-asking for referrals is uncomfortable for most of us. This is particularly true if you’re trying to connect with extremely affluent prospects or key corporate decision makers. The problem with asking with referrals is that it’s usually uncomfortable for all the parties involved.

Asking makes one feel a bit like a beggar. It certainly positions one as not being part of the circle to which they aspire. (If you were a part of the circle-you wouldn’t need referrals.) In ...

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The Reality of Building Relationships

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The reality is that most business relationships don’t amount to much. Personally, I blame social media.

It used to be that having a relationship with someone meant something. There was a bond of trust. You knew each other and the relationship was something of value.

Now it’s about quantity and superficiality.

Facebook likes

LinkedIn connections.

The saddest part is that people really think these are relationships.

And they put a lot of time and effort into increasing their numbers.

But they’re not.

Case in point. (You’ve undoubtably experienced ...

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What image are you projecting?

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Image.

How do others perceive you? How important is it?

Should you change your image?

Naturally, first, you have to know what your image is. That’s a bit more difficult than one might think-especially since you’re on the inside looking out, and your image is what people see when they look at you.

It’s a bit like the car you drive.

The impression you have of your car is mostly about the interior.

The impression others have is about the exterior.

And, of course, your image (especially in the context ...

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Using Direct Mail To Attract New Affluent Clients

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Although direct mail has been used as a highly effective lead generation tool for over 100 years, it often is overlooked in today’s digital-centric marketing world. The reality is that marketing does not need to be either off-line or on-line. The most effective campaigns, integrate the two. This is particularly true for anyone focused on building more new affluent relationships.

Direct mail plays two critical roles. First, it’s one of the most effective methods for gaining the attention of hard to ...

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Never Run Out of Blog Content Again

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I call this the News-Compiler Strategy. It’s an easy way to build trust and credibility with your niche audience-plus it will eliminate once and for all the problem of creating content for your blog posts.

Let’s face it-there’s a lot of news out there. Most of which we miss.

However, your niche market has very specific interests, and if you can make sure they’re up to date on news that pertains to them, you’ll position yourself as an expert and serious player in ...

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