There’s a phenomenon known as “banner blindness”. Perhaps you’ve heard of it. Back when banner ads were a new phenomenon, people actually paid attention to the headline. Today? Not so much. So how can we make our ads get noticed and acted upon. Here’s something that’s often overlooked.
While headlines are still extremely important, a growing body of research done by organizations such as Digital Marketer and others, concludes that the image appearing with the online ad is even more critical ...Continue Reading →