How To Make Your Ads Stand Out

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There’s a phenomenon known as “banner blindness”. Perhaps you’ve heard of it. Back when banner ads were a new phenomenon, people actually paid attention to the headline. Today? Not so much. So how can we make our ads get noticed and acted upon. Here’s something that’s often overlooked.

While headlines are still extremely important, a growing body of research done by organizations such as Digital Marketer and others, concludes that the image appearing with the online ad is even more critical ...

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Does Direct Mail Still Work?

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Amid all the focus on digital marketing, the question becomes, “Does good old fashion direct mail still work?”

The answer is “Yes”, especially if you’re focusing on C-Suite Executives, or segments of the affluent population such as Accredited Investors.

What’s particularly appealing about direct mail, is that it enables you to reach an audience that isn’t on the internet. A mistake many of us make is to use only online marketing to drive prospects to our website. With the list targeting that’s available, ...

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Why Sell To Poor People?

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You see it all the time, in all sorts of businesses. The financial advisors who focuses on clients with investible assets of $75,000- $100,000.The consultants who markets her services to “small businesses”.

Sure there’s a potential huge market-after all most businesses are “small” (if not outright tiny).

More people have $100,000 (or less) to invest than have more.

But…

How many $100,000 accounts do you need to reap the benefits of one $1 million client? (As those who market to the higher-end segment of ...

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How often should you follow up?

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An ongoing point of discussion is-How often should you follow up with prospects once they’re in your marketing funnel? Here are some guidelines that should be helpful.

Frequency decreases as time goes on: In the very beginning, it’s important that you solidify your company name, and the types of services you offer, in the mind of your prospective client. This is why an initial series of videos delivered in a rapid-fire sequence, is an important element of the initial communication strategy.

What ...

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The Hardest Part of Marketing (and how to make it easy)

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Interestingly, the hardest part of marketing is also the easiest to correct. It’s really more about a slight shift in mindset, which once you make it, will result in a lot more prospects engaging with you. Allow me to explain.

We all want to sell our products or services-that’s a given. However, in our zeal to do so, we fall victim to the trap of leading with our solution. It’s the classic, You don’t know me. I don’t know you…but want to ...

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Social Media For Providers of High Value Services

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Social media is a constantly moving target. What works today may, or may not, work tomorrow. So please keep today’s advice in the context that six months from now the social media world is likely to have changed.

That said, we’ve been doing a lot research, and spent a lot of money, to determine which of the social media platforms perform best for consultants, advisors and experts.

It’s become clear that the days of covering all the bases on social media have ...

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Content Marketing For All Of Us

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What many don’t realize is that today’s emphasis on content marketing, is really a return to the past. Back in the 1960s many brands were primarily responsible for the development of the hit programs of the day. General Foods created the Jack Benny show, primarily as a means of selling Jello.

Today, brands can become their own distribution network for their content. RedBull literally pushed the edge of space with its sponsorship of a historic 24 mile free-fall to earth. Branded ...

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The “Survey” Sales Campaign

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This campaign generates a lot of clicks and can be used for both getting new subscribers or selling products.

Best of all-it’s simple to set up.

The campaign revolves around a question that has a high curiosity factor. It doesn’t have to be something dramatic or life-altering-all it has to be is something people would be curious about.

I learned this idea from Ryan Deiss, who sent out a email survey that asked, How much money do bloggers really make?

You could select, <$10 per ...

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“Show Me How” Marketing

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Show me how to create a financial plan that will last me a lifetime.

Show me how to sell my business.

Show me how to reduce costs.

Show me how to eliminate this problem…

People a craving information about show me how to do something.

Why?

It’s specific.

It’s for them.

It solves the first part of the problem.

But…it doesn’t solve the entire problem.

And that’s very important for those of us who are consultants, experts and advisors.

The show me how is what we offer to draw people in. It’s your blueprint. Your ...

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Objection Killing Blog Posts

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The goal of any effective marketing system is to eliminate objections before an actual conversation takes place. Unfortunately, many marketing programs are evaluated on the quantity, rather than the quality of leads that are generated. Since the most expensive and valuable resource you have is your time, it’s my belief that better metrics for marketing are 1) how qualified is each prospect you speak with, and 2) the closing ratio of those conversations.

In order to achieve these objectives, we need to ...

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