How Blogging Can Get You More New Business

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One common question that comes up is, “Will blogging really get me more new clients?”

The answer is YES, and here’s why:

  •  A blog can help establish and sustain your position as a thought leader in your field.
  •  Each time you publish a blog post, it draws people to your site. If we correctly design the frame that appears around your blog post, your blog becomes a powerful tool for getting people to sign up for your email list and purchase other products and services you offer.
  •  You ...
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How Matt got 4 brand new prospective clients

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What’s the first thing that comes to mind when you think of getting new clients for your business? If you’re anything like me, maybe it’s one of the following:

-Ugh…I have to make how many cold calls?

-I’ll just rely on more referrals (which is fine…until they dry up. Then you’re in trouble).

-I wish marketing wasn’t so difficult, confusing and expensive…I literally have no idea where to start.

Maybe you can relate. I’ve been there too.

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LinkedIn Groups: A Great Source For Leads

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If you’re not already, joining groups on LinkedIn is a great way to get a lot of very high quality leads.

Let’s drill down and discuss how precisely to leverage this.

All you have to do is put your keywords in the search box at the top of any LinkedIn page, and groups will show up in the results. Also, LinkedIn will suggest groups they think you will like based on the information you have filled out on your profile. Just click ...

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What to send after someone opts-in for your lead magnet

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It’s important to remember that any marketing funnel is a series of steps. In some cases, rather small ones.

For example…a visitor opts-in for your lead magnet. What do you send them next?

Here’s an idea.

The subject line for this email could be “Quick Follow-up.”

Hi (First name),

(Your name) here. I just wanted to check to make sure you successfully downloaded the free report you requested, (Your Report’s Title). If for some reason it didn’t make it to ...

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Story Ideas That The Media Loves

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It may seem ironic, but the biggest mistake most business owners make with a press release is that they focus it on what they want to communicate about their business and their products. How- ever, when you’re pitching the media, the reality is that they don’t care about your book, business, or free report. The media wants story ideas that will get people to watch or listen to their show, buy their paper or magazine, or visit their website. Thus, ...

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Beating your competition

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Let’s talk about competition. Although it may sound a bit strange, ideally what you want is bad competition. What I mean by this is that there are enough competitors to make you feel good about the viability of the niche, but they’re doing a lousy job at marketing their products or services. By implementing a marketing funnel, you should be able to capture a nice share of the market.

If there’s intense competition in a niche and they seem to be doing ...

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Your welcoming video for your website

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Let’s talk about your website, and specifically the experience that people have when they first arrive.

Remember, one of the primary goals is to motivate visitors to join your community. In order to do that you lead a great lead magnet (free report, ect) and a welcoming video.

In this video we want to welcome people, communicate that we understand a problem they’re facing, and direct them to take action by downloading the free report. The goal ...

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The 5 Marketing Principles For Growing Your Business

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At the risk of stating the obvious, the success of any company depends upon having a consistent flow of new prospective clients. Unfortunately, far too many businesses rely solely on their existing clients and referrals as their primary methods for get- ting new business. While this may prove to be a successful strat- egy in the short term, it invariably leads to the “feast or famine” roller coaster that so many businesses experience.

Here’s what I ...

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Niche Pricing Strategies

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How much money is your niche able or willing to spend? Are you selling to bigger corporations or smaller ones? To the affluent or the almost broke?

You can accept as gospel that some of your prospects will think your prices are too high. In reality that has more to do with how well you communicate the benefits, but the market you choose to sell to will also influence how much you can charge. You can ...

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Be Interesting, Be Relevant

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Henry Kravis, founder of private equity firm KKR, was asked once how to to succeed in an increasingly commoditized Wall Street environment. His advice is relevant to anyone who is seeking to carve out a niche for themselves and appeal to an elite segment of clients.

Kravis responded, “Be interesting, be relevant.”

Good advice, but how do we put that into action?

A couple of thoughts.

We find those who have a perspective, interesting. Rather than telling me that you would “love to explore ...

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