Much of the discussion about marketing to the affluent focuses on the baby-boom generation. A missed opportunity for many services providers are targeted campaigns directed to the younger segment of the affluent population.
Not surprisingly, this demographic is heavily online, which makes reaching and influencing them much easier in many ways.
Two strategies to consider.
First, according to a recent study done by MartiniResearch, when asked what would increase their interest in online advertising, the overwhelming response from affluents was: “Advertising more relevant ...Continue Reading →