You know a lot of cool stuff. (Now share it!)

Posted by:

OK-here’s a thought. (And if you actually do this, you’ll attract a lot of prospects.)

I don’t care what your area of expertise is-whatever it is, you’ve got a wealth of knowledge about it. Even if you don’t think you know a lot of cool stuff-you do. Case in point. I was doing an interview recently, and while we on commercial break the DJ asked, Well, what do I know?

Egads-do you know how many people would love to be on your show? What makes ...

Continue Reading →
0

Email Subject Lines That Get Opened

Posted by:

Whether you’re sending an email for the first time to a prospect, of if they’ve been on your list for years, if it isn’t opened, the marketing effort quickly collapses. Your open rates largely depend on the subject line, so let’s take a look at what subject line themes get clicked on.

1) Benefit To Me. When you’re struggling to figure out what to put in the subject line, put yourself in your prospects shoes and ask, What’s the benefit I’ll get ...

Continue Reading →
0

The Perfect Social Media Strategy

Posted by:

I’ll admit that what I’m about to recommend is a bit contrarian. It has nothing to do with amassing Facebook followers, or people who “like” you, or who endorses your skills on LinkedIn, Rather, it’s the approach I suggest that you use if you want to turn social media into a tool that actually gets you more new clients rather than just a mass of connections that never yields any tangible results.

Allow me to explain.

In a digital marketing strategy, there ...

Continue Reading →
0

The Short Loop Marketing Funnel

Posted by:

Unfortunately, implementing a marketing funnel can quickly bog down under the weight of complexity. While there’s nothing wrong with a complex funnel, a better strategy is to get a basic (but highly effective) system launched, and then bolt on additional campaigns as desired.

Today, what I’d like to cover is how to get that basic funnel up and running.

The first component is your lead magnet. This is what you give away for free as an inducement for prospects to raise their ...

Continue Reading →
0

What’s Holding You Back?

Posted by:

Probably, like most business owners, consultants or entrepreneurs, you began your business with a vision of success in your mind. Perhaps that vision was financial. Perhaps it was independence. Perhaps it was to become famous within your niche. Perhaps it was a combination of those.

So the question becomes…how are your doing?

Again, the answer will vary.

For some, the initial dreams of great wealth and fame dissipate as time goes on. Other priorities emerge. Enthusiasm fades. Life goes on.

Psychologists refer to this as ...

Continue Reading →
0

The Danger of “Knowing Stuff”

Posted by:

Let me tell you a quick story. I think you may find it interesting.

It has to do with Acquiring Information vs Implementation, or to put it another way, the danger of knowing stuff.

For some of you, the name Frank Kern may mean something. If it doesn’t, Frank’s an internet marketing guy, and one of the smartest thinkers in that space that I’ve run across. For the past few years I’ve paid Frank a lot of money for his advice, and to be completely ...

Continue Reading →
0

The secret to getting your marketing system implemented

Posted by:

As my Mom used to say, The path to success is paved with good intentions but poor implementation” I think that’s true for a lot of things in life, and certainly implementing a client-attraction marketing system in one of them.

For many years, I was a victim of this. I seemed to get just enough referrals to keep the business going, but never could get to the point where I really felt comfortable and confident about the business. During the inevitable “famine” cycles, ...

Continue Reading →
0

Why I Delete Your Emails

Posted by:

Here’s why I delete your emails (and a simple solution you can implement today that will get me reading them again).

Ready? Here’s why…

I’m not interested.

Big surprise.

If someone’s interested in your emails, they’ll read them.

If they’re not, they won’t.

Pretty simple.

Pretty obvious.

So, why don’t you just send emails that they’ll be interested in?

That seems like a pretty simple solution. But…

How do we know what they’re interested in?

The answer?

We ask them. Here’s what I mean.

Someone opts-in to your list. The next day (while ...

Continue Reading →
0

Marketing to the young affluent

Posted by:

Much of the discussion about marketing to the affluent focuses on the baby-boom generation. A missed opportunity for many services providers are targeted campaigns directed to the younger segment of the affluent population.

Not surprisingly, this demographic is heavily online, which makes reaching and influencing them much easier in many ways.

Two strategies to consider.

First, according to a recent study done by MartiniResearch, when asked what would increase their interest in online advertising, the overwhelming response from affluents was: “Advertising more relevant ...

Continue Reading →
0

Complexity is the enemy of execution

Posted by:

As I was reading the recent article on Tony Robbins in Fortune Magazine, I was struck by comment, “Complexity is the enemy of execution.”

It’s very true.

But there’s also a bit of a paradox at work.

We are impressed with complicated solutions.

But we don’t implement them because, well, they’re complicated.

Simple solutions are easy to implement, but, we don’t implement them because, well, they seem so simple.

The problem with simple ...

Continue Reading →
0
Page 1 of 48 12345...»