Obviously, it’s a complete waste of time if nobody reads what you’ve written.
And…it’s a hit on the bank account if nobody takes action after they’ve read your stuff.
So, what’s the secret to writing engaging copy that both gets read and acted on?
Well, to start-you need to read people who write great engaging copy.
No-you shouldn’t try to copy them. You should be influenced by them.
Case in point.
Some of you may remember Gary Halbert. He’s one of the all time great copywriters. ...Continue Reading →