I love this recent ad campaign for Chevy trucks.
Perhaps you’ve been fortunate to see the insert that’s been appearing in a number of national magazines.
The thing must have cost a freaking fortune, since the insert contains a real live video (a know-a bit of a contradiction).
The headline for the campaign is Can a truck make your more handsome, more dateable and even smell better?
It’s fun and very attention getting.
Truth be known, the premise is a riff on an old Yiddish expression, “With ...Continue Reading →