Great headlines

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I love this recent ad campaign for Chevy trucks.

Perhaps you’ve been fortunate to see the insert that’s been appearing in a number of national magazines.

The thing must have cost a freaking fortune, since the insert contains a real live video (a know-a bit of a contradiction).

The headline for the campaign is Can a truck make your more handsome, more dateable and even smell better?

It’s fun and very attention getting.

Truth be known, the premise is a riff on an old Yiddish expression, “With ...

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How To Make Your Ads Stand Out

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There’s a phenomenon known as “banner blindness”. Perhaps you’ve heard of it. Back when banner ads were a new phenomenon, people actually paid attention to the headline. Today? Not so much. So how can we make our ads get noticed and acted upon. Here’s something that’s often overlooked.

While headlines are still extremely important, a growing body of research done by organizations such as Digital Marketer and others, concludes that the image appearing with the online ad is even more critical ...

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The fastest way to get more new traffic

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(Warning: Some may find this offensive. With that caveat, what I’m about to share…is the truth, as I’ve learned the hard way.)

Traffic.

Leads.

Prospects.

…more of them.

What’s the quickest way?

Here’s the answer-it hinges on a question.

Are you willing to invest some money?

If the answer’s Yes, then you can get a lot of traffic real fast.

How fast?

Today.

If you don’t have any money, or you still think that getting new clients should be free…can you still get more leads & traffic.

Sure.

But it will be slow.

Real slow.

Because, when ...

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Is this the little known secret for growing your business?

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I like simple things. I think it’s because I tend to lose interest quickly. If something seems too complicated or time consuming, I put it off. My list of things that I “put off” is long, and doesn’t seem to get any shorter as time goes by.

Perhaps the same is true for you.

So, if you want to grow you business, the reality is that there are really only two things you need to worry about.

  1. Get more people aware of who ...
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Basics of online advertising

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I thought it was time for a simple overview on how to set up and implement an effective online advertising campaign. Although you can try to get your site on the first page of the natural search results, it isn’t as simple as a lot of internet marketing gurus would have you believe. In my opinion, if you want high quality traffic-fast-online advertising is the preferred option.

So let’s run through the basics so you can get started.

Before, you drive traffic ...

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Great Super Bowl Ads Tell A Great Story

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I’ll admit that it was purely the ads that kept my attention during the Super Bowl, particularly those that told a great story. For the second year in a row, Anheuser-Busch walked away with USA Today’s Ad Meter Award with their heart-tugging ad of the Clydesdales and a puppy who want to stay together.

In a year with lots of, frankly, weird commercials (there’s no way to describe the Audi commercial ...

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