Dumb Ass Halloween Marketing Idea?

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As my friend Steve Harrison points out, one of the best ways to get publicity for yourself, or get your blog re-tweeted, or your article picked up, is to tie it into a current event. So since tomorrow is Halloween, you might want to think about how to connect what you do with my second favorite holiday.

But, you’ve also need to get your post opened, read and passed along. ...

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Success Leaves Footprints

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I’ve always been interested in the personal stories of those who have achieved great success.

What is fascinating, is that it’s often a single piece of advice that provides the direction upon which enormously successful careers are built.

Blogger & script writer Marvin Acuna shares this story about movie producer Brian Grazer:

“My whole career has been built on one piece of advice that came from two people: [MCA founder] Jules Stein and [former MCA Chairman] Lew Wasserman.

In 1975 I was a ...

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Some straight talk about getting more new clients

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I suppose one of the biggest frustrations most consultants, advisors and expert have is getting more new clients. At some point, it just seems like you really shouldn’t have to be working so hard to get the phone to ring. Endlessly following up with prospects who can’t seem to make a decision, and trying to convince people to work with you, are just huge pains in the tuckus.

Look, I’m not going to try to sell on you on the benefits ...

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Make Your Business More Profitable

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I’m always a bit skeptical when I hear that someone has built a $20 million dollar services business in less than 24 months (or some unusually short period of time).

First, I know how hard it is to build a $1 million dollar business, and with services, scaling it to the $20 million dollar level requires a level of growth that’s almost incomprehensible.

But, these claims, raise a far more compelling question.

Just how much money do they make? Is it really profitable?

While ...

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Recurring Passive Income

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Most of the people I work with are selling time for money. Nothing wrong with that. It’s how most every advisor and expert starts out.

And for some that’s the business model that they follow throughout their career.

Again, nothing wrong with that.

Except it does put a limit on the number of clients you can work with (and potentially how much you can earn).

And…if it’s always the “you” show, there’s a risk that you’ll burn out at some point in time.

I have ...

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Great Questions To Ask at business networking or social gatherings

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Will Rogers once observed that the key to being a great conversationalist rests largely in the ability to ask good questions. Unfortunately, the art of asking interesting questions seems to be lost, or at least is in very short supply.

We’ve all been in networking meetings or social events where after we say “Hi-How are you?” become somewhat brain-dead as we desperately try to keep the conversation alive.

Asking the right type of question is a bit more difficult than it might initially ...

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2 Questions Your Website Must Answer-A Strategy For Business Growth

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Your website needs to do a lot, but, most importantly, it needs to answer 2 questions.

When I visit, is it absolutely, crystal clear about…

*The problems you solve?
*The types of clients you help?

As an example…Go HERE

  • Who Do I Serve?
  • What Problem Do I Solve?
Now take a look at your landing page. Does it answer those two questions?

If not, that’s where you start. Remember,the beauty of the internet is also its weakness…speed. I can go to your website in ...

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Telling A Simple Story with Superbowl Advertising

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I think if there’s one lesson to be learned from this year’s Super Bowl ads, it’s that a longer ad (even in this day of Twitter) that tells a great story, is extremely effective.

Three ads that top the list all followed that formula,

Topping USA Todays Ad Meter is a great ad from Budweiser that builds on the success of a similar ad from a few years back:

Chrysler followed up last year’s ads with Clint Eastwood, ...

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Which of these companies really makes money?

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This is fun, especially if you’re the type of person (as I am) who wonders, Are these companies really profitable?

We’ve debated this over dinner and during breaks at mastermind meetings, but here’s the real scoop according to our friends at SEER Interactive.

Source: SEER Interactive | Embed this on your own website (FREE)

So now that ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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