How to become a recognized expert

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One of the biggest challenges facing consultants, experts and advisors, is how to stand out from the pack. As one might guess, the primary benefit of becoming a recognized expert is that it draws potential clients to you, rather than you having to chase after them.

Case in point.

If you ask most consultants and advisors how they get new clients-you’ll hear, “Referrals.”

Nothing wrong with that.

However, in most cases, it’s not the referral that calls them.

Rather, the advisor learns of a referral, perhaps ...

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Should you write a book?

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In just a few months, my eighth book, The One Week Marketing Plan, will be published. When you get published by a real publisher this is a big deal, and it raises the questions, Should I write a book? Is it worth the effort? 

If you’re an expert, advisor, consultant or wish to be perceived as a thought-leader in your field, here are some thoughts which hopefully be helpful. (And some pragmatic advice if you do decided to become ...

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Establishing Preeminence

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I had the opportunity to be interview last week by Michael Levin . He’s a New York Times best selling author and the CEO of BusinessGhost.com. You might have seen him on Season 3, Episode 1 of ABC’s Shark Tank. Michael is an accomplished ghostwriter, having written with Michael Gerber, creator of the E-Myth; marketing guru Jay Abraham; and sports figures Dave Winfield and Pat Summerall; and ...

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How To Get Your Book To #1 on Amazon

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Many thanks to everyone who participated in the book promotion that elevated my book to #1 in two categories on Amazon.

Giving credit where credit is do, the promotional idea came from friend and book marketing expert, Elaine Wilkes, who organized the program. I’ll admit I was a bit skeptical when she first approached me. It seemed just too simple, not tsunami enough to really move my book from 831,000 to #1 in less than 24 hours.

But it did.

Here’s how ...

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