Developing Your Pitch Book

Posted by:

It’s a commonly overlooked component of the sales process-yet if you want to close more deals with more prospective clients-it’s a crucial component.

I’m referring to the Pitch Book.

  • You need it if you’re marketing high value services.
  • You need it if you’re marketing alternative investments to accredited investors.
  • You need it if you’re seeking luxury real estate listings.

Simply put…you need it.

So what is your Pitch Book and where does it fit into the marketing/sales funnel?

Simply put, your Pitch Book is a 10-15 page ...

Continue Reading →
0

Important People Like To Deal With Other Important People

Posted by:

John Whitehead, the former co-head of Goldman Sachs in the 1970s wrote 10 commandments that guided their business development efforts.

For many, commandant #8: Important people like to deal with other important people. Are you one?, stands out as a key guiding principle.

It’s a commandment that’s equally applicable to consultants, advisors or any type of expert.

So how do you become important?

As one might guess, there are a number of answers.

The first, and most arguably, most important, is that you decide to ...

Continue Reading →
0

Two Ways To Avoid Becoming a Commodity Business

Posted by:

Without a doubt, one of the worse things that can happen to any business is to be perceived as a commodity-interchangeable with everyone else who offers similar services. Although most people intellectually understand the importance of avoiding of that trap, more and more find themselves reduced to competing on the only unique variable left-price. Perhaps they think it’s too difficult. Perhaps they think they don’t have anything unique to offer. If that describes you, (or you fear that you may ...

Continue Reading →
0

How To Become A Recognized Expert

Posted by:

Imagine for a moment that that all of your prospects called you. In fact, imagine that there was a waiting list of clients all of whom were eager and qualified, waiting to speak with you. The good news is, that this can be readily accomplished if you focus on one primary goal. Becoming one of the recognized experts in your field. And the even better news is that this isn’t terribly difficult, if you follow a well-tread process.

For the past two decades I’ve been fascinated ...

Continue Reading →
0

Business Needs More Class Acts

Posted by:

I think the world needs more class acts. Regardless of whether you’re a butcher, baker or candlestick maker…we need more class acts.

Perhaps this on my mind because I seem to have hit a string of no-class acts. People not showing up when they say. Rudeness for no purpose. Arrogance. You know what I mean.

So what makes a class act? Here’s what I think.

1) Class acts do what they’re say they’re going to do. There seems to be a shortage of ...

Continue Reading →
0

Becoming famous in your niche

Posted by:

Most every niche has a guru. An expert. Someone who people pay attention to. Why isn’t that person you?

Here’s what people miss…

It’s more than just your “solution” that gets attention. In fact nobody cares about your “solution” until you’ve established a level of trust and credibility.

So, suppose you call on me (assuming you can get to me) and say you want to meet. Why would I want to do that? Maybe you’re recommended by someone I know. That may ...

Continue Reading →
0

How To Quickly & Easily Grow Your Business

Posted by:

How to quickly and easily grow your business, has been the positioning of Gentle Rain Marketing for close to twenty years. While our process is simple, and anyone can implement it in around a week, what’s even more important, is how our positioning has played a key role in the success of our company. Of even greater importance, this positioning is something most of you can adopt, which will enable you to “quickly & easily” grow your own business.

Allow me ...

Continue Reading →
0

Developing Your Brand Identity

Posted by:

Perhaps one of the larger challenges facing any consultant, expert or business owner is how to differentiate oneself from the competition. Far too often the focus is on “superior solutions”, which while potentially true, are really only known after the fact.

In other words, it’s hard to know whether your solution really is great until after I’ve worked with you.

Which doesn’t do us a lot of good when we’re prospecting for brand new clients.

Which, in turn, bring us to the topic ...

Continue Reading →
0

What Lady Gaga Knows About Marketing Your Business

Posted by:

The problem (to sum it up succinctly) is that you’re ignored. You simply cannot get on the radar screen of your niche market (and when you do-they generally aren’t interested in learning about what you have to offer.)

The reason is simple.

You’re chicken.

Which brings me to Lady Gaga and what she can teach you about reaching the types of people you want to do business with.

She isn’t afraid to stand out.

Continue Reading →

0

Confidence & Certainty

Posted by:

I tend to underestimate the importance of this, but recent experiences reinforced just how important confidence & certainty are when communicating what you do.

A quick story.

Marian and I decided back a few months ago to put in a swimming pool. As I write this, we’re at that point of no return with a big hole in the back yard.

IMG-20130906-00306

This is the first time I’ve ...

Continue Reading →
0
Page 1 of 2 12