The 5 Marketing Principles For Growing Your Business

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At the risk of stating the obvious, the success of any company depends upon having a consistent flow of new prospective clients. Unfortunately, far too many businesses rely solely on their existing clients and referrals as their primary methods for get- ting new business. While this may prove to be a successful strat- egy in the short term, it invariably leads to the “feast or famine” roller coaster that so many businesses experience.

Here’s what I ...

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Finding a great JV partner

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The ideal JV partners are people selling complementary (as opposed to directly competitive) products or services to the same customer base as you. Finding these people starts with the questions, “Who already has relationships with the people that I’m trying to sell to? How does what I have fit with what these people are already selling to their market?”

Sometimes there’s a natural fit: Realtors are a natural JV partner for mortgage brokers. Financial advisors and ...

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Building a $100 million business.

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I thought you might be interested in what a client and I have been doing to build a $100 million a year business in 12 months. We’re in month 6 of the project, and we’re currently at a run-rate of $70 million per annum-so it looks like we’re on track to meet our goals.

The client is in the real estate business in Southern California. Initially it was a two person operation-which has grown over the last few months to 22 ...

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What’s Holding You Back?

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Probably, like most business owners, consultants or entrepreneurs, you began your business with a vision of success in your mind. Perhaps that vision was financial. Perhaps it was independence. Perhaps it was to become famous within your niche. Perhaps it was a combination of those.

So the question becomes…how are your doing?

Again, the answer will vary.

For some, the initial dreams of great wealth and fame dissipate as time goes on. Other priorities emerge. Enthusiasm fades. Life goes on.

Psychologists refer to this as ...

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The Huge Mistake Most Consultants & Advisors Make

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When one talks with consultants, advisors or experts about why they decided to do what they do, the answer almost invariably is that they’re passionate about what they do. Maybe that’s a bit of an overstatement-it’s hard to get too passionate about supply chain management-but I’m sure you take my point.

For example, financial advisors get into that business because they’re fascinated about the markets. Leadership consultants are intrigued about how companies can do a better job of developing talent. The ...

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The fastest way to get more new traffic

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(Warning: Some may find this offensive. With that caveat, what I’m about to share…is the truth, as I’ve learned the hard way.)

Traffic.

Leads.

Prospects.

…more of them.

What’s the quickest way?

Here’s the answer-it hinges on a question.

Are you willing to invest some money?

If the answer’s Yes, then you can get a lot of traffic real fast.

How fast?

Today.

If you don’t have any money, or you still think that getting new clients should be free…can you still get more leads & traffic.

Sure.

But it will be slow.

Real slow.

Because, when ...

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A Great Webinar Blueprint

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One of the things that I like most about webinars is that they enable you to demonstrate your expertise, build rapport, and advance the sales process. Unfortunately, most webinars sound so canned that the audience quickly tunes out and you’re left speaking to yourself after 30 minutes. So, let’s avoid those fates and learn how to use webinars  in a way that will not only help you build trust & credibility, but also enable you to sell a lot services (without ...

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What your prospects really want

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Here’s something that’s real simple, but they are the two keys for getting lots more brand new clients. Unfortunately, since it is so simple, there’s a tendency to discount it. Don’t do that, because if you do these two things, you’ll attract a lot more clients almost immediately. Ready? Here they are.

First, always remember that…

What your prospects really want is to be told precisely what to do. They’re looking for a series of steps to take, to solve whatever problem they’re facing.

That’s ...

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How To Eliminate Your Competition

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Ultimately, the goal of any client attraction marketing campaign is to convince people that you can help them. I know-Big grasp of the obvious.

But let’s take this one step deeper.

What’s the best way to convince people you can help them?

The really obvious answer is…By actually helping them.

Does seem rather obvious, doesn’t it? But, if it’s so obvious why do so few people do it?

I’m not talking about your existing clients. Naturally your helpful to them, otherwise they wouldn’t be your ...

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The One Thing To Do Right Now To Get More Clients

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I’m writing today to those who consider themselves experienced marketers. If you’ve pretty much heard it all-I think you’ll find this of interest.

Speaking from personal experience, it’s easy to get into that type of thought pattern. As my wife knows, I was in it for many years. I was a student of marketing and there wasn’t anything that Dan Kennedy and many others produced that I didn’t buy and immediately read. The fact that I actually read what I bought ...

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