The more you understand the needs, wants, hopes and desires of your prospective clients, the better you’ll be able to position your services to meet those needs.
Here’s the best exercise I’ve run across that will enable you to get into the mindset of your clients:
Answer the questions below, to create a, “Perfect Prospect” for what you are marketing. (Tip: Write down what immediately comes to mind.)
- John (or Jane) is my ideal prospective client. He/She is __years old. His/Her three ...