What to send after someone opts-in for your lead magnet

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It’s important to remember that any marketing funnel is a series of steps. In some cases, rather small ones.

For example…a visitor opts-in for your lead magnet. What do you send them next?

Here’s an idea.

The subject line for this email could be “Quick Follow-up.”

Hi (First name),

(Your name) here. I just wanted to check to make sure you successfully downloaded the free report you requested, (Your Report’s Title). If for some reason it didn’t make it to ...

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The Elevator Pitch Template

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For many of us, describing what we do in a simple sentence is difficult. The tendency is to either make it too vague (supply chain management), too technical (I integrate CRM solutions with legacy database systems) or too cheesy (I help people achieve their dreams).

The trick to having an effective elevator pitch is to 1) let the person the speaking with understand who you work with and 2) the results clients get.

So, it’s less about what you do and more about the benefits people get from working with ...

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How to take the pain out of writing your newsletter

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So I’m talking with my friend Abner about how he’s staying in touch with his prospects, and Abner say, (as do lots of people), that he’s mostly using his newsletter. “Cool” I say, “How often to you send it out?”

“About once a quarter”, he replies.

“Gee”, says I, “That doesn’t seem very often. Why don’t you send it out more frequently?”

“Too much of a pain to put together.”

And there-in lies the rub.

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What Are The Three Client Personality Types?

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As we’re aware, not all clients or prospects are the same. We’ve all heard about introverts & extroverts, and most everyone has done the Meyers Briggs (or some variation) at some point in their lives. However, what I want to focus on today is how people consume information. If we vary our communication style slightly, in order to appeal to the widest possible range of individuals, we’re going to get a lot more people consuming our information, and ultimately more sales. So ...

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