Content That Gets Attention

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I’m somewhat amused when I hear that “content is the new king”. For those of us who offer high-value services, the use of content is well known. White papers, free reports, blog articles, videos…we know that “content” is crucial for attracting new clients.

But with all this emphasis on content-aren’t we running the risk of burning out? How much content can our prospective clients really consume and what are they most interested in? As the pressure increases for providers of high-value ...

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