How to write engaging copy

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Obviously, it’s a complete waste of time if nobody reads what you’ve written.

And…it’s a hit on the bank account if nobody takes action after they’ve read your stuff.

So, what’s the secret to writing engaging copy that both gets read and acted on?

Well, to start-you need to read people who write great engaging copy.

No-you shouldn’t try to copy them. You should be influenced by them.

Case in point.

Some of you may remember Gary Halbert. He’s one of the all time great copywriters. ...

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Is this the little known secret for growing your business?

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I like simple things. I think it’s because I tend to lose interest quickly. If something seems too complicated or time consuming, I put it off. My list of things that I “put off” is long, and doesn’t seem to get any shorter as time goes by.

Perhaps the same is true for you.

So, if you want to grow you business, the reality is that there are really only two things you need to worry about.

  1. Get more people aware of who ...
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How To Create Marketing Materials With Irresistible Appeal

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How can we create lead magnets, free reports or blog posts that have almost irresistible appeal? One of the easiest ways to do this is to let the mainstream media do the hard work for you. Let’s look at some examples for how this works, and how you can apply it to your own business.

Big, mainstream media is in a hugely competitive fight to keep readers and attract new ones. Thus, they’re spending a lot of time and energy trying to ...

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Copy These Sales Letters

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I’m a big believer in modeling your sales letters, webpages and emails after those that are very successful. Even if they’re not in the same industry as you. Here’s why.

Most of us can communicate something via the written word. My cousin Jack may spend 3 hours composing a simple email, with who-knows-how-many revisions, but he can get his basic point across (sort of).

However, that’s a cross country journey apart from being able to persuade someone to do something (like pay ...

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