Digital marketing & professional sports

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Here’s the challenge. From a digital perspective, how can professional sports teams better engage with fans? To date, the primary focus has been on social media. Players and even teams have Facebook pages, Twitter & Instagram accounts. But, what does that type of engagement really mean?

Let’s say I follow Tom Brady. That benefits me as a fan, but from a team’s perspective, so what? I suppose in theory, my following Tom keeps me more connected to the New England Patriots, ...

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Wanted: One New Client To Partner With

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Here’s a campaign that we’ve run a few times over the years for a variety of services providers. It begins with the following headline.

Wanted: One New Client To Partner With.

We’ve use this for ourselves, as well as for clients in financial services, advertising, supply chain management and strategy consulting.

On average it generates around 3 new clients. (Which isn’t bad for a campaign that uses as its headline, Wanted: One New Client To Partner With.)

So how does it work and why does ...

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Implementing a digital marketing strategy

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As one might assume, this is written for people for whom the term, “digital marketing” means something.

Even if the internet is part of your daily life, digital marketing may be one of those terms that seems like you should know it, but when pressed, the specifics become rather elusive.

And that’s understandable.

Digital marketing covers a lot of ground. Anything that has to do with the internet is technically a part of the digital universe, so it’s a bit hard to develop a business ...

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