Here’s a simple thing you should do if you want to increase the amount of response you get to your sales letters or emails. (It also works well for blog posts.)
It’s the simple P.S. at the bottom.
All you need to do is to reiterate the offer or the call to action, The simple step of adding it at the bottom will drive response.
The reason for this is how we read.
We’ll usually start off by looking at the headline. If that ...Continue Reading →