Want more response to sales letters or emails? Do this.

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Here’s a simple thing you should do if you want to increase the amount of response you get to your sales letters or emails. (It also works well for blog posts.)

It’s the simple P.S. at the bottom.

All you need to do is to reiterate the offer or the call to action, The simple step of adding it at the bottom will drive response.

The reason for this is how we read.

We’ll usually start off by looking at the headline. If that ...

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Using Direct Mail To Attract New Affluent Clients

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Although direct mail has been used as a highly effective lead generation tool for over 100 years, it often is overlooked in today’s digital-centric marketing world. The reality is that marketing does not need to be either off-line or on-line. The most effective campaigns, integrate the two. This is particularly true for anyone focused on building more new affluent relationships.

Direct mail plays two critical roles. First, it’s one of the most effective methods for gaining the attention of hard to ...

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Does Direct Mail Still Work?

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Amid all the focus on digital marketing, the question becomes, “Does good old fashion direct mail still work?”

The answer is “Yes”, especially if you’re focusing on C-Suite Executives, or segments of the affluent population such as Accredited Investors.

What’s particularly appealing about direct mail, is that it enables you to reach an audience that isn’t on the internet. A mistake many of us make is to use only online marketing to drive prospects to our website. With the list targeting that’s available, ...

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