Want more response to sales letters or emails? Do this.

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Here’s a simple thing you should do if you want to increase the amount of response you get to your sales letters or emails. (It also works well for blog posts.)

It’s the simple P.S. at the bottom.

All you need to do is to reiterate the offer or the call to action, The simple step of adding it at the bottom will drive response.

The reason for this is how we read.

We’ll usually start off by looking at the headline. If that ...

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Email Subject Lines That Get Opened

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Whether you’re sending an email for the first time to a prospect, of if they’ve been on your list for years, if it isn’t opened, the marketing effort quickly collapses. Your open rates largely depend on the subject line, so let’s take a look at what subject line themes get clicked on.

1) Benefit To Me. When you’re struggling to figure out what to put in the subject line, put yourself in your prospects shoes and ask, What’s the benefit I’ll get ...

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