A Marketing System Shouldn’t Be Difficult To Set Up

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Probably one of the main reasons people over-rely on word of mouth and referrals for all their new business, is that setting up a marketing system, just seems to be way too complicated.

You can’t really blame anyone when they throw up their hands in frustration and say, “There must be an easier way to attract consistent streams of brand new clients.”

Now don’t get me wrong, setting up a marketing system does require a certain amount of dedicated effort, but, as ...

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Why Marketing Is Like Online Dating

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I thought this was great…

My fellow mastermind group member, Sally Hogshead, recently gave a fascinating TED talk about how the online dating market teaches us valuable marketing lessons.

I thought you’d find it interesting as well

WHAT ARE YOUR POINTS OF UNIQUENESS?

Learn more about our Gentle Rain Done For ...

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Maybe You Need Different Role Models

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Here’s an interesting statistic. According to Direct Marketing news, 72% of people who invest in self-study programs or advice, never follow through. Never implement what the program taught or the advisor suggested.

I was shocked-never would have guessed the percentage was so high.

I think this is an issue for all of us in the advice business, and without a doubt it’s frustrating. After all, we put a lot of effort into making sure our offers and programs are great, and then ...

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Which of these will get you more attention? One Business Development Consultant’s Opinion

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Interesting lesson in today’s USA Today about which political ads we pay attention to, and which we ignore. I think the conclusion is applicable for all business owners, consultants and experts who are trying to get prospects to pay attention to them.

According to one business development consultant, we tend to ignore messages that mirror what we already believe to be true. Conversely, we stop and pay attention (at least momentarily) to those that ...

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How to get more new clients

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OK, here’s an experiment. Type the words “more new clients” into the Google search engine. In a mere .17 seconds, 373 million results appear. But guess who’s in the #1 and #2 position? (And no, I’m not talking about the paid advertising results.)

So how did Gentle Rain get listed #1 and #2 amid a key word competition in the hundreds of millions? Here’s how we did it, and how (potentially) we might do the same thing for you.

Keywords. We’ve all ...

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Secrets For Writing Great Free Reports

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Are free reports dead? Do they still work as a tool for capturing leads?

The answer is “Definitely YES” but…you have to create smart reports that have a great curiosity factor.

In today’s video on guerilla marketing I share with you how to create reports that get requested and get read. Enjoy!

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Business development consultant helps you attract more new clients

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Well, sure having a list of subscribers is important, but having a list for the sake of having a list doesn’t really mean much (except not having a list at all-which is worse.) But, with that exception there are a lot of folks in the business development consulting community who would have you believe that the goal is to have a list in the tens or hundreds of thousands.

The reality is that you can make a lot of money from ...

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Is SEO the best way to market your business?

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I shared with you a short time ago an article I wrote about the 2 primary ways to market your business and get on the first page of Google-SEO & Paid Advertising. (If you missed the article, and would like to read it, you can do so HERE.)

The chief difference is that Paid Advertising is quicker, while SEO gives your site a bit more credibility since it shows up in the natural search listings. SEO is complicated ...

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Business Marketing Advice for the Frustrated

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It’s no surprise that a lot of business marketing advice can leave one with an enormous sense of frustration. It’s not only that there’s seemingly so many moving parts that need to be coordinated, it’s also that success can often take longer than we hope.

Which is why marketing is really not a good option for either the faint-hearted or those without a certain amount of patience for attracting more new clients.

I was speaking with another business marketing advisor who ...

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