Creating a great hook for your lead magnet

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Once you’ve selected a format for your lead magnet, your next task is to decide on a subject. That’s going to provide you with the “hook” which is what you’ll be promoting in your ads, direct mail copy or however you decide to promote the availability of the free offer. Lead magnets live and die based on whether the topic is one that people will want to grab.

So, to begin, you want to ask yourself a series of questions

What’s the ...

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Choosing a format for your lead magnet

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While having a website is critical for your business success, you need something for people to opt-in for when they visit. That’s how you build a community of prospective clients.

You can create your lead magnet in any of a number of formats: a report, an audio, a mini-course or even a video if you’re most comfortable with that.

However, don’t get bogged down on deciding which one to focus on, after all your success will be determined by what you implement, ...

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“Show Me How” Marketing

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Show me how to create a financial plan that will last me a lifetime.

Show me how to sell my business.

Show me how to reduce costs.

Show me how to eliminate this problem…

People a craving information about show me how to do something.

Why?

It’s specific.

It’s for them.

It solves the first part of the problem.

But…it doesn’t solve the entire problem.

And that’s very important for those of us who are consultants, experts and advisors.

The show me how is what we offer to draw people in. It’s your blueprint. Your ...

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How to gain access to senior level decision makers

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As the holiday season recedes, the challenge of How are we going to grow our business in 2015? moves from the theoretical, to the here & now. As we both know, good intentions don’t mean anything without implementation. That’s why as a dose of inspiration, I thought I share with you a success story from 2014.

Although the client in this particular case is a consulting firm, the strategy is applicable to many businesses-particularly those who are seeking B2B clients.

The client-a Denver based ...

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You know a lot of cool stuff. (Now share it!)

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OK-here’s a thought. (And if you actually do this, you’ll attract a lot of prospects.)

I don’t care what your area of expertise is-whatever it is, you’ve got a wealth of knowledge about it. Even if you don’t think you know a lot of cool stuff-you do. Case in point. I was doing an interview recently, and while we on commercial break the DJ asked, Well, what do I know?

Egads-do you know how many people would love to be on your show? What makes ...

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How To Get More People To Request Your Free Report or Lead Magnet

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A common challenge for most people who offer lead magnets (whether they be free reports or videos), is, “How can I get more people to request them?” Well, here’s the dirty little secret.

Keep in mind that less than 10% of the people who opt in to get your free report or video will actually ever read it. They have good intensions for doing so, they just put it aside to “read later” and never get around to it.

Why is that ...

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