Does anyone really read what you write? Tips on Copywriting Services.

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Here’s a sobering question…would you like to read your own stuff? Is it interesting? Entertaining? Or, is it like so much of what seems to flood our inbox…either blatantly promotional or so intent upon EDUCATING the reader that it’s dryer than chalk dust?

I’m not of the opinion that you necessarily need to spend huge sums of money on professional copywriting, as long as you’re not in a super-competitive space. Who’s in that camp? The more people pounding at your prospect, ...

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Some Unusual Small Business Coaching

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Lord knows, there’s no shortage of small business coaching. Since I’m in the business (and doing my fair share to add to the general volume of noise), it’s not surprising that I subscribe to a whole bunch of marketing newsletters.

I’m pretty easy when it comes to signing up for stuff. But here’s what I find. Aside from a few people, I don’t actually read much of what comes my way. My intentions are good-it’s just they don’t engage me.

Except for ...

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Contrarian Approach to Business Branding

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I discussed last time the “preparation cornerstones” for business branding. To briefly reiterate, first you need a niche. None of us has the economic bandwidth to market to everyone. The tighter the niche, the easier it is to become the predominate player.

Secondly, you need a website. An often overlooked component of the site is that your niche should feel that it was specifically created just for them. This is what’s referred to as the message to market match. The ...

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Small Business Branding Strategies

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Does trying to implement a small business branding strategy really make sense? Will tangible business really come as a result, or is this something better left to large corporations?

In large part it depends upon how we are defining the term. Branding for small business really means to create a level of awareness among a very targeted niche audience. For example, I have a strong desire for Gentle Rain Marketing to have a high level of brand awareness among small to ...

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Guerrilla Advertising Ideas That Will Get You Lots More New Clients

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OK, I’ve been talking with you recently (some would say relentlessly) about the 3 marketing pillars for setting up a marketing system that will get you as many clients as you want.

Just to quickly reiterate, the steps are 1) A great “hooky offer’ that you promote on your website to get visitors to stop bouncing off and start opting in 2) A sequence of follow up messages (using the soap opera storytelling strategy) 3) An integrated strategy for driving ...

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Marketing a small business requires only 4 things

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In many ways, I think marketing advisors do an enormous disservice to our prospects and clients. In much the same way as the local news makes it seem as if we live in a world far more violent than in fact it is, marketers make the process of getting consistent streams of more clients seem much more complicated than it needs to be.

When it comes time to market your business, there are really only 4 things you need to focus ...

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Marketing a Small Business Requires This

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Certainly there is no shortage of methods one can deploy to market your business. On the surface it would seem that with this bounty of tactics, everyone should have a waiting list of clients.

Of course, as we all know, the reality is far different.

So why is it that these marketing strategies produce such meager results? A large part of the answer is that we don’t do a particularly good job of zeroing in on precisely who we are marketing to.

This ...

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A Small Business Marketing Plan You May Not Have Considered

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I’d like to talk today about the difference between strategy and tactics. Marketing plans for small business invariably focus on tactics. For example, if Twitter is all the rage, they’ll immediately put a twitter campaign into effect. The goal becomes how many followers they have. Put a Facebook campaign in place and success is defined as how many people like their page or how many fans they have.

So why is this a bad idea? Simply put, it views twitter, ...

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Small Business Marketing Tips To Accelerate Your Profits

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I was attending my mastermind meeting last week in New York City. If you’re not a member of such a group, I’d encourage you to seek one out or consider starting one yourself. When it comes to learning a lot of great marketing tips for business, you can’t really beat learning from some of the top people in their fields. I consider myself to be very fortunate to a member of the group.

The interesting thing about these groups is that ...

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Avoid Becoming Overwhelmed With Marketing

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I think the biggest problem many of us face when it comes to marketing, is that we simply get overwhelmed. There just seems to be so many moving parts that it’s easy to throw up one’s hands and say, “I give up.”

While that’s understandable, the reality is that you’re probably never going to get out of the feast-or-famine business cycles, or take your business to the level you desire, without some sort of marketing system in place.

And that word “system” ...

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