Here’s a sobering question…would you like to read your own stuff? Is it interesting? Entertaining? Or, is it like so much of what seems to flood our inbox…either blatantly promotional or so intent upon EDUCATING the reader that it’s dryer than chalk dust?
I’m not of the opinion that you necessarily need to spend huge sums of money on professional copywriting, as long as you’re not in a super-competitive space. Who’s in that camp? The more people pounding at your prospect, ...Continue Reading →