After 20 years of advising individuals and organizations on how to attract brand new clients, I’ve become a firm believer that most people make client attraction far too difficult.
If you focus on just 2 things you can have as many new clients as your business can handle. Remember the over-arching philosophy of Gentle Rain: “Build relationships first. Sell stuff second.” Or as my Dad would say, “Never try to sell to strangers.”
OK, so here’s how you do that.
First, take a ...Continue Reading →