Ripped From Today’s Headlines

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Did you hear the news?

How do we get the people…the ones we desperately yearn to do business with… to STOP for a second and pay attention to us? Here’s an idea.

Piggyback on what’s in the news for your own attention-getting purposes. Like this…

If you’ve picked up a copy of USA Today anytime in the last couple of years, you’ve undoubtedly seen ads run by Bill Bartmann for his free books on the Debt-Collection business. Bartmann’s a, shall we say, colorful ...

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Making People Feel Smart About Doing Business With You

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I’m not quite sure why anyone decides to get into the grocery business. With margins of around 1%, one misstep and you’re hanging up the “Going Out Of Business Sign.” Not surprisingly, the grocery business is dominated by interchangeable large chains who manage to make the 1% margin work through volume.

Except for one chain.

Whose margins are around triple the standard.

As you may have guessed, I’m referring to Whole Foods (or, as more than one wag has put it, Whole Wallet.)

As ...

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