The Danger of “Knowing Stuff”

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Let me tell you a quick story. I think you may find it interesting.

It has to do with Acquiring Information vs Implementation, or to put it another way, the danger of knowing stuff.

For some of you, the name Frank Kern may mean something. If it doesn’t, Frank’s an internet marketing guy, and one of the smartest thinkers in that space that I’ve run across. For the past few years I’ve paid Frank a lot of money for his advice, and to be completely ...

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Using Sponsored Content To Attract More New Clients

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Using sponsored content to attract more new prospects is increasingly becoming a highly effective marketing strategy. In fact for many companies in both the b2c and b2b spaces, advertising these content pieces is beginning to replace traditional forms of self-promotion.

For those who may not be familiar with the term, “sponsored content” is most commonly an article that appears on a blog, and then is promoted both online and off. If the blog page is designed correctly, this strategy can be ...

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How Not To Get Overwhelmed By Marketing

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I’ll be the first to admit that it’s easy to get overwhelmed by marketing, and as a consequence fall back into the trap of over-relying on work of mouth and referrals for all your new business.

A large part of what keeps people from moving forward is that there are so many options when it comes to selling our services. Well meaning advisors (such as myself) encourage you to use emotional triggers in your sales letter templates, set up joint ventures ...

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Patience

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There’s a small rock sitting on the bar in my poolroom with the word “Patience” carved into it. I think my Sensei gave it to me, or it could have been my wife, or my neighbor…apparently there’s a long list of people who feel this is something I need to work on.

If truth be told, I don’t think I’m alone. I’m sure there’s lots of stuff you would do, if only it was simpler.

Unfortunately, simple answers usually only ...

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A Good Yarn For Marketing Services

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Interesting perspective from Ralph Lauren, who for more than 40 years has built a clothing empire on an idealized version of the American upper class.

What makes his marketing particularly interesting is the story behind the brands. As reported in Fortune, “His style tells a story and the story is Gatsbyesque.”

Which raises a question, what does your marketing aspire to and how can you position your products or services to meet that desire?

Although, on the surface this might seem to ...

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The Reality of Growth Strategies

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Lumbering around, hoping they might bump into a prospective client.

That pretty much sums up “business development” for most consultants, advisors, experts and business owners.

Does anyone really think that a great piece of new business is really going to come from whatever networking event you’re attending this week? Or, is it more a matter that one is likely to run into a whole bunch of people who look exactly like them, so that they can take some solace in the fact ...

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How To Achieve Rapid Business Growth

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I suppose one of the more common questions that comes up during my discussions with clients is, what are the best strategies to achieve rapid business growth?

I’d say that there are a few answers to that question; the first of which is, how strong is the desire for growth? Most everyone says they desire growth, but the reality is that in many cases, what clients are truly looking for, is a return to the heady days prior to the economic ...

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Niche Market Case Study

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As the Wall Street Journal reports today some law firms are carving out a highly successful niche, targeting husbands who fear being underdogs in child custody, property and money during divorce settlements.

A great case study in successful niche marketing, with lessons that are applicable to all of us, regardless of what we market.

What makes this case particularly interesting is that not only has the firm identified an underserved market, but ...

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Lead Generation & Website Traffic

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Probably one of the most common questions I’m asked is…How Do I Get More Qualified Prospects To My Website?

Truth be told, there are a number of options, but the two primary ones are, Paid Advertising and SEO (Search Engine Optimization). Let’s quickly review them and discuss the pros and cons of each.

Paid Advertising (often referred to CPC-Cost Per Click, or PPC-Pay Per Click. I know, all the acronyms can get a bit bewildering) is without a doubt the quickest way ...

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Business Marketing Consulting Pros Share Expertise

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I think there are two groups of people when it comes to the world of business marketing consulting. There are those who appreciate the advice, but kind of wish that new clients would simply just arrive without a whole lot of effort. (Which as an aside we can make happen for you with the program that’s described HERE.)

The second group are those who initially get interested in marketing because they need more new clients, but who quickly discover that they’re ...

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