How Matt got 4 brand new prospective clients

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What’s the first thing that comes to mind when you think of getting new clients for your business? If you’re anything like me, maybe it’s one of the following:

-Ugh…I have to make how many cold calls?

-I’ll just rely on more referrals (which is fine…until they dry up. Then you’re in trouble).

-I wish marketing wasn’t so difficult, confusing and expensive…I literally have no idea where to start.

Maybe you can relate. I’ve been there too.

My name is Matt Lord, and ...

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Your welcoming video for your website

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Let’s talk about your website, and specifically the experience that people have when they first arrive.

Remember, one of the primary goals is to motivate visitors to join your community. In order to do that you lead a great lead magnet (free report, ect) and a welcoming video.

In this video we want to welcome people, communicate that we understand a problem they’re facing, and direct them to take action by downloading the free report. The goal ...

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How to become a recognized expert

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One of the biggest challenges facing consultants, experts and advisors, is how to stand out from the pack. As one might guess, the primary benefit of becoming a recognized expert is that it draws potential clients to you, rather than you having to chase after them.

Case in point.

If you ask most consultants and advisors how they get new clients-you’ll hear, “Referrals.”

Nothing wrong with that.

However, in most cases, it’s not the referral that calls them.

Rather, the advisor learns of a referral, perhaps ...

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Why Sell To Poor People?

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You see it all the time, in all sorts of businesses. The financial advisors who focuses on clients with investible assets of $75,000- $100,000.The consultants who markets her services to “small businesses”.

Sure there’s a potential huge market-after all most businesses are “small” (if not outright tiny).

More people have $100,000 (or less) to invest than have more.

But…

How many $100,000 accounts do you need to reap the benefits of one $1 million client? (As those who market to the higher-end segment of ...

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The Hardest Part of Marketing (and how to make it easy)

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Interestingly, the hardest part of marketing is also the easiest to correct. It’s really more about a slight shift in mindset, which once you make it, will result in a lot more prospects engaging with you. Allow me to explain.

We all want to sell our products or services-that’s a given. However, in our zeal to do so, we fall victim to the trap of leading with our solution. It’s the classic, You don’t know me. I don’t know you…but want to ...

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For consultants who are almost (but not quite) satisfied with their business-and can’t figure out what’s missing.

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In the book Outliers, author Malcolm Gladwell says that it takes roughly ten thousand hours of practice to achieve mastery in a field.

However, what’s missing is, how do you promote that expertise once you’ve mastered it?

…without being “salesy”?

…without being inauthentic?

How do you get in front of the key decision-makers who can actually buy your services?

Here’s how.

Now…go do it.

Talk soon

Mark
When you need a better client-attraction strategy

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Most Businesses Will Fail Because of This

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I’ll start doing some marketing once I have more clients.

Ever said that? (To yourself or to someone else?)

I know I did.

But here’s the truth.

Who was I kidding?

Somehow I thought that clients should come to me, because…oh I don’t know…just because they would.

Or, that my clients would come to me because of referrals.

After all, that’s how everyone else who did my kind of work said they got clients.

And I believed them…when what I really needed was better role models.

They weren’t making ...

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What Really Gets You More New Clients

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On at least an intellectual level, everyone knows that you can’t just go up to strangers and ask them to “buy your stuff”.

That would be dumb.

But, the reality is that many of us do that, (perhaps a bit more elegantly), by just relentlessly hammering away at people with whom we don’t have any type of relationship.

So, what’s the solution?

It’s twofold-Equal parts mindset and process.

The mindset is arguably the harder of the two, although it seems simple…Focus on building relationships first. And when I say ...

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Turning Fame Into Money

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Brian Robbins, the founder of Awesomeness TV, a developer of YouTube channels, conducted a survey asking the question, “Do you want to be the next YouTube star?” Two hundred thousand people responded “Yes” and over 200 new channels were created shortly thereafter, attracting 60 million unique visitors.

“When you speak to people” Robbins says, “the number one thing they want is to be famous. They don’t even know for what.”

The desire for fame isn’t particularly new, but what’s interesting is that ...

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Mobile Marketing of Increasing Importance in B2B

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After many years of indecision, mobile marketing is finally becoming a priority in the B2B world. As smartphones and tablet computers become increasingly the devices of choice, US mobile ad spending is expected to increase by 77% and reach $7.3 billion this year, according to eMarketer.

Part of the increase is due to the proliferation of mobile devices. Historically, mobile was defined as a basic phone with a tiny non-user friendly screen. Today, it’s hard to imagine a world without smartphones ...

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