Story Ideas That The Media Loves

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It may seem ironic, but the biggest mistake most business owners make with a press release is that they focus it on what they want to communicate about their business and their products. How- ever, when you’re pitching the media, the reality is that they don’t care about your book, business, or free report. The media wants story ideas that will get people to watch or listen to their show, buy their paper or magazine, or visit their website. Thus, ...

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Press Release Template

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Over the years, I’ve attracted a number of great clients through PR. The key to getting media coverage depends in large part on your ability to write interesting press releases.

Here’s a press release template that you may find helpful:

CATCHY HEADLINE IN BOLD CAPITAL LETTERS THAT SUMS UP STORY

Sub-Headline In Normal Type With First Letters Capitalized
That Provides More Detail

The first sentence reiterates what the story is and why it’s news. The rest of the first paragraph gives a detailed explanation ...

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