Niche Pricing Strategies

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How much money is your niche able or willing to spend? Are you selling to bigger corporations or smaller ones? To the affluent or the almost broke?

You can accept as gospel that some of your prospects will think your prices are too high. In reality that has more to do with how well you communicate the benefits, but the market you choose to sell to will also influence how much you can charge. You can ...

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Two Ways To Avoid Becoming a Commodity Business

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Without a doubt, one of the worse things that can happen to any business is to be perceived as a commodity-interchangeable with everyone else who offers similar services. Although most people intellectually understand the importance of avoiding of that trap, more and more find themselves reduced to competing on the only unique variable left-price. Perhaps they think it’s too difficult. Perhaps they think they don’t have anything unique to offer. If that describes you, (or you fear that you may ...

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