The opening sentence for your sales letter or email

Posted by:

It’s often been said that they key to writing a great sales letter or email, is to write a great first sentence. After all, if they don’t read the first sentence the whole marketing effort comes to a grinding halt.

As legendary copywriter John Caples put it, “The goal of the first sentence is simply to get the reader to read the second sentence.”

I would add to that it should not only hook the reader’s attention, it should also build credibility ...

Continue Reading →
0

What Holds Us Back From Business Success?

Posted by:

We all start our businesses with great dreams. Owning your own business is an opportunity to achieve a level of success that most of us will never realize in the corporate world. Why then is success so elusive?

Without a doubt there is a huge gap between dreaming about success and actually achieving it. What holds back so many small business owners and entrepreneurs? There are certainly many factors but one of the main culprits is business development.

Put simply, many new ...

Continue Reading →
0

Making 2010 Your Best Year Ever

Posted by:

As my expression shows, 2009 was a painful year for many of us.

In today’s video I share with you some thoughts for making 2010 your best year ever.

This is a larger video so it may take up to 20 seconds to start after you press play:

Goal Setting For 2010 from Mark Satterfield on Vimeo.

Is Gentle Rain Coaching right for you? Take this assessment and decide for yourself ...

Continue Reading →
0

Questions From Gentle Rain Subscribers

Posted by:

In today’s video I answer a reader’s question who struggles with CONVERTING PROSPECTS into paying clients, and another question from a reader who finds he is getting distracted and as a result having a hard time IMPLEMENTING his first marketing campaign.

This video may take up to 20 seconds between the time you hit PLAY and when it actually starts, but I think you’ll find the short wait to be worth it.

from Continue Reading →

0

Let’s Stop Writing Boring Sales Copy

Posted by:

Thought I would take a quick break from reviewing sales copy to share some thoughts that will hopefully be helpful to you in your pursuit of new business.

(OK, truth be told, I actually just got back from the gym and I’m procrastinating since it’s 10:30 already, but I was reviewing copy at 11:00 last night, and besides, writing you is far more fun.)

Anyway, there I was last night reading through a bunch of copy for my coaching ...

Continue Reading →
0

The Best Advice I Got On Writing Sales Copy

Posted by:

I’ll admit I sometimes have a bit of a snarky streak to me. Different things bring it out. Last week I did a favor for a friend and spoke to a bunch of business owners about website copy and sales letters. I shared with them the advice I’m about to share with you.

At the end of the talk a lot of of them came up to me, and in that uniquely Southern condescending/pious manner (that just makes ...

Continue Reading →
0

How Long Should A Sales Letter Be? The Ideal Length Of Your Next Lead Generation Letter.

Posted by:

One of the more common questions that I get asked in my sales training seminars on lead generation is “How long should a sales letter be?”

Although there are no hard and fast rules, and no shortage of conflicting opinions, here’s what has worked best for our clients.

First, it’s important to differentiate between writing sales letters in the business-to-business market vs. writing letters directly to consumers. Although there is a natural overlap, there are some crucial distinctions. ...

Continue Reading →
0

Sales Letter Tips-”Live” Stamp Or Not?

Posted by:

Jason Holcheck writes, “Is it better to have a live stamp or run the letters through a machine? Also, I’m mailing a lot of letters, will my response rate be hurt if I bulk mail them?”

My response: Remember, the first goal in any direct mail campaign is to get the letter opened. Thus it is crucial that we make the letter look like personal business correspondence.

I don’t know about you, but one of the criteria I use ...

Continue Reading →
0

Email Marketing Tips-Using Signatures

Posted by:

One often overlooked tool for motivating readers to take the next step in the sales process is to use your signature box.

I’ve created over a dozen signatures that I use on a regular basis whenever I’m communicating with prospects or clients. As with any good sales copy, the goal of the signature is to motivate people to click on the link which takes them either to a sales page or to a page offering some sort of ...

Continue Reading →
0
Page 1 of 3 123