How stories get you on the first page of google

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I was talking with my friend Jeff Hopeck of Killer Shark Marketing about Google and it’s ever changing algorithm that determines which websites get on the first page.

The two main variables have historically been links and content. They’re both still important, but the emphasis is now heavily tilting towards content.

And not just any content.

Nope, unfortunately taking one article, blog post or twitter feed and just reposting it over and over again won’t get you high in the rankings. In fact ...

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The Elevator Speech is a Dumb Idea

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Here’s a contrarian viewpoint. I believe that trying to develop an elevator speech, in which you attempt to summarize what you do in a single sentence, is an amazingly dumb idea. Lord knows, I’ve spent enough time working on one for myself and trying to develop them for clients.

Finally, it occurred to me that it was a complete waste of time.

Think about what’s typically developed.

Either it’s what I call the Yellow Page classification answer…”I’m a financial advisor”…accountant…butcher…baker…candlestick maker.” Exceeding ...

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The Power of a Great Story

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For those of you who aren’t quite convinced that a great story can overcome the most difficult objections, this video may change your mind.

Never underestimate the power of a great story.

(Many thanks to John Frisbie for passing this along-I’d love to hear about other great examples of powerful stories, so please send them over to mark@gentlerainmarketing.com.)

This may take up to 30 seconds to load, so please be patient. (Trust me, it’s worth it.)

Learn ...

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Unique Sales Stories Training Overview

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I’ll admit it, this video is pretty much an unabashed presentation for why you should consider hiring me to teach your sales team how to develop and deliver great sales stories.

Not surprisingly, I firmly believe that the skill of creating and telling sales stories is not something that’s “nice” to have, but rather a critical skill everyone who sells or needs to persuade others, needs to master.

This 18 minute video will help you determine whether this program is right ...

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The Most Powerful Sales Story

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There’s one type of story I think everyone should have prepared. It’s the #1 story for building an emotional connection with your audience. It enables you to quickly build a level of trust that’s crucial in any selling situation.

Unfortunately few people have this story in their toolkit.

The story I’m referring to is what I call, Your Personal Story. It’s the story about why you do what you do. What makes it so powerful, is that the story transitions you from ...

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Quit Selling

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Imagine for a moment that there was no pressure on you to sell anything…that you were free from the constraints of producing revenues.

In this mythological scenario, your focus is now 100% on building relationships.

No pressure to get them to actually buy anything. All you’re charged with is getting their attention and building a relationship.

How would you communicate differently?

The answers probably vary, but I’d imagine that there would be a lot less focus on you. Your solution. Your features. Why you ...

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Learning vs Doing

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For those who pay attention to such things, the season is upon us when selling coaching and mastermind programs is in full swing. There’s certainly no shortage of choices. In fact I’m wrapping up the program I joined last year, and it’s been a great investment of money and time. I attribute getting my book to #1 on Amazon in its category directly to what I learned as well a lot of more new clients.

However, I noticed that less ...

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New Billionaire’s Rules For Success. An interesting marketing strategy

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It looks like Bob Parsons, founder & CEO of GoDaddy.com will join the ranks of newly minted billionaires as his company is acquired my KKR.

One thing I love about Parsons is the joie de vive with which he lives his life and runs his business. Case in point, his marketing strategy and rules for success. You can read them HERE

All good points to keep in mind for all of us.

Talk soon
Mark
Learn more about our Gentle ...

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Advanced Client Conversion Secret

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Now that you’ve gotten a new prospect to opt-in, what’s next?

It’s important to remember that successful marketing is all about having a system. Each step in the process leads to the next one. Unfortunately, there is sometimes a tendency to forget the “end goal”, and as a result, we don’t get the amount of new business that we want and need.

Here’s a common example.

Once someone has become a subscriber by requesting your free report or other offer, many people think ...

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Staying In Touch With Prospective Clients-A drip marketing strategy

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When marketing services you need to focus on both how to get prospective clients interested in what you have to offer, and then how to convert them into paying clients.

However, how often to stay in touch is a tricky question. If the drip marketing is too frequent, you become a pest. Not often enough, and people forget who you are. This video shares some guidelines you’ll find helpful.

As a reminder…this make take a few seconds to actually begin running.